New BlogHer Study Reveals Word-of-Mouth Power of Women's Blogging Network

Share Article

62 percent of consumers surveyed make purchases based on blogger recommendations.

Today, women are turning to the blogosphere to find authentic voices discussing issues which affect their daily lives. The bloggers in the BlogHer Network have built strong online communities based on that authenticity and trust

BlogHer, Inc. (http://www.blogher.com), one of the top women's online networks and the Web's number-one guide to blogs by women, today announced the results of a recent survey of blog readers across North America. In the survey, many readers say they actively engage with brands that advertise on blogs. Additionally, BlogHer announced it has hit a new milestone, reaching more than six million unique visitors and 26 million page views in the month of October*, exhibiting approximately 50 percent growth in both metrics, month-to-month.

According to the BlogHer survey, 62 percent of readers make purchases based on the recommendations of bloggers and a full 74 percent claim to read ads, with 57 percent of those respondents stating they interact with ads, particularly from brands they know and like. Those surveyed ranked free products (52 percent), discount coupons (40 percent) and contests (35 percent) as the most effective ways to get them to buy online. Surprisingly, a primary reason blog readers notice an ad (38 percent) and then decide to click on it (52 percent) centers around brand recognition and affinity.

"Today, women are turning to the blogosphere to find authentic voices discussing issues which affect their daily lives. The bloggers in the BlogHer Network have built strong online communities based on that authenticity and trust," said Lisa Stone, BlogHer co-founder and chief executive officer. "As brands begin to participate across the blogosphere, our survey results show that, when campaigns are executed well, companies can indeed join the conversation and honor the trust bloggers have built up with their readers."

BlogHer's media network includes the BlogHer.com community site and news hub, which features daily reporting by BlogHer's 60 expert contributing editors on news and trends in more than 20 of the hottest topics for women online. The BlogHer Network reaches beyond BlogHer.com and across the Internet with the BlogHer Advertising Network, where 1,062 affiliate bloggers, 59 percent of which are parenting bloggers, enjoy more than six million unique visitors a month. BlogHer brings its community members face-to-face by producing the world's largest blogging conferences to mobilize, educate and inspire women. One thousand bloggers attended BlogHer events in 2007, and the company recently announced expansion plans for 2008 which include the upcoming BlogHer '08 in San Francisco (July 18-21, 2008), BlogHer Business '08 in New York City (April 3-4, 2008) and the BlogHer Reach Out Tour, which will visit six different cities in the East/Southeast throughout October, 2008.

*Nielsen/NetRatings, October 2007

Research Methodology
The research was conducted by BlogHer using Zoomerang. A total of 4,161 respondents were asked 15 questions about how they read, interact with and respond to blogs. Approximately half of the respondents (52 percent) identified themselves as both bloggers and readers.

About BlogHer
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community for and guide to blogs by women, via annual conferences, a Web network (http://blogher.com), and an advertising network of more than 1,000 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer Inc. is majority-owned by three co-founders and has additional backing from Venrock (http://venrock.com). For more information visit http://www.blogher.org/.

Contacts:
Nicole Loux
Racepoint Group                
nloux @ racepointgroup.com
415-694-6705    

Elisa Camahort
BlogHer Inc.
elisa @ blogher.org
408-504-5708

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elisa Camahort
BlogHer
408-504-5708
Email >


415-694-6705
Email >
Visit website