Engine Ready CEO Jamie Smith to Speak at Search Engine Strategies Conference

Leading speaker on Online Marketing Strategies to address how to use search marketing to maximize conversion and sales for online retailers.

San Diego, CA (PRWEB) November 14, 2007 -- Engine Ready CEO, Jamie Smith, noted thought-leader and speaker on emerging online marketing strategies, has been invited to speak at the Search Engine Strategies conference on December 4, 2007. Mr. Smith will be discussing strategies to maximize online sales via search marketing and improving the visitor web experience.

The Search Engine Strategies conference being held in Chicago, features an impressive lineup of sessions and new content, related to the search marketing industry. Marketers will have a firsthand opportunity to learn from noted search industry experts. The presentation, to be held at the Chicago Hilton, will address key strategies to optimizing search campaigns, streamlining the buying cycle and removing obstacles to conversion.

Although the quality and design of the landing page does significantly impact conversion rates, the conversion process really begins with your search marketing strategy, including keyword selection, ad positioning and creative.

"Many marketers think that achieving the highest conversion rate starts with their landing pages", reports Mr. Smith. "Although the quality and design of the landing page does significantly impact conversion rates, the conversion process really begins with your search marketing strategy, including keyword selection, ad positioning and creative."

Mr. Smith adds, "Successful internet marketers optimize the conversion process at all visitor touch points and have learned to create a systematic and consistent visitor experience from the keyword search through the checkout process."

The presentation titled "Maximum Conversion in Retail: Raising the Bar" will be held Tuesday, December 4, 2007 at 2:000 p.m. at Chicago Hilton. For more information, visit http://www.searchenginestrategies.com/chicago/index.html.

About Engine Ready, Inc.
Engine Ready, Inc. is a recognized leader in providing online marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and just over $8.1 million in annual media spend, Engine Ready was the first organization to combine the power of website analytics with search marketing.

For information: http://www.engineready.com or phone: 1 (888) 283-0882

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