Nationwide Adoption of eRealInvestor's 'One-click Away' Solution Delivers Intuitive Financial Analysis for Thousands of Properties

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eRealInvestor, LLC, has deployed its patent-pending eRealAnalyzer™ across thousands of properties. eRealAnalyzer™ is the real estate industry's first "one-click-away" financial analysis solution, enabling sellers of properties make their properties instantly accessible to all types of prospective buyers, including primary homebuyers and investors alike. Users can quickly and readily see all the financial aspects of buying and owning a home to live in, or to rent, including pre- and post-tax cash flow, equity accrual over time, and rates of returns under different assumptions.

Including eRealAnalyzer™ on our site provides yet another service to our primary home-buying and investing customers who want to compare different down payment and loan scenarios

eRealInvestor, LLC , developers of eRealAnalyzer™, the real estate industry's first browser-based, integrated financial analysis solution, enables prospective buyers of thousands of listed properties to visualize and compare alternative property ownership financial metrics with a single click.

"To meet the challenges of reduced transaction volume in today's real estate market, sellers and agents must make properties accessible to as many buyers as possible - both primary homebuyers and investors, local and remote - and simplify the understanding of financial tradeoffs in the buying decision," said Mike Genstil, founder and CEO of eRealInvestor.

To help different types of buyers with different financial needs and purchase criteria perform financial analysis, the patent-pending eRealAnalyzer™ provides an intuitive, graphical interface that enables buyers, sellers and real estate professionals to easily combine different ownership scenarios, such as "live in," "rent," or "flip," with assumptions for down payment, interest rate, purchase price and many other key variables. The benefit for buyers and sellers is a more informed and faster buying decision.

Unlike other software products or spreadsheets in the market, eRealAnalyzer™ does not require REALTORS® or buyers to manually enter data - all of the data and graphs are pre-populated and instantly available.

"My first reaction to eRealAnalyzer™ was 'Wow!' All the graphs are right there," said Mandy Mahoney, of Visions Realty in Dallas, Texas. Broker-owner Steve Fithian said, " eRealAnalyzer™ saves time for agents and clients. Though we have developed sophisticated spreadsheets to help our clients forecast the performance of prospective investments, we believe eRealInvestor's web-based application is more intuitive and simpler to use." Visions Realty has integrated eRealAnalyzer™ for quick and easy analysis of all properties on its website, viewable at http://www.visionsrealty.com .

Broad Nationwide Adoption

Real estate brokers, franchise organizations, portals, and investment clubs are using eRealAnalyzer™ to help clients and members navigate the challenge of determining a property's affordability, anticipated pre- and post-tax cash flows, returns, and future value under different assumptions. Integration of the application into listing sites is straightforward, requiring inclusion of a few lines of code.

Tim Tallmadge, a Century 21 broker in Southern California (http://www.century21paul.com), believes eRealAnalyzer™ could be the difference maker for many agents looking for a competitive advantage. "As soon as I saw eRealAnalyzer™, I recognized how it could help our agents impress and engage more quickly with their clients," Tallmadge said. "I asked my web site hosting firm, Birdview Technologies, to integrate the solution into their platform, and I'm glad they are moving for)ward."

"Our unique web-based solutions attract and capture millions of home buyers across the country," said Mike Kehoe, Birdview's Executive Vice President of Business Development. "We're always on the lookout for innovative technologies that can enhance the consumer experience. We're looking forward to having our brokers and their top-performing agents employ eRealAnalyzer™." Birdview Technologies, a leader in helping real estate brokerages build better online businesses, will pilot eRealAnalyzer™ with several brokerage clients.

HomeVestors, owners of the "We buy ugly houses" franchise, with 260 franchisees nationwide, is piloting eRealAnalyzer™ in several markets. Director of Information Technology, Paul D'Angelo, said, "The need for eRealInvestor's application is greater today than it was three years ago. Each lead is so much more valuable today, we need to ensure it is very simple for buyers to engage with and understand the financial benefits of acquiring a property instantly."

RehabList.com, which helps buyers find, acquire, and improve distressed properties, has applied eRealAnalyzer™ technology to its more than 9,000 property listings. Founder Mike Collins said, "Our buyers are very concerned about ensuring their investments will deliver a significant return. Some buyers are more financially savvy than others. To empower all of our users, we wanted to provide them with a tool that dramatically simplified their analytical process. eRealInvestor's technology accomplishes this."

"At National Real Estate Investment club, we provide our more than 12,000 members with access to the latest tools and services to help them reach a comfort level with investing in real estate," said NREI founder Mike Sarwari. "Supplementing our team of investment professionals with eRealAnalyzer™ on our website was a simple decision."

"Including eRealAnalyzer™ on our site provides yet another service to our primary home-buying and investing customers who want to compare different down payment and loan scenarios," ByOwnerMLS.com founder, Greg Sullivan, said. "Integration of the application across our nearly 100,000 listings took less than two hours and early feedback has been positive."

Mortgage brokers, 1031 Exchange companies, and appraisal providers are sponsoring eRealAnalyzer™ to acquire well qualified buyers. "eRealInvestor is attracting a compelling audience of buyers," said Stephen Hill, eMarketing Director of Bayview Financial Exchange Services, LLC, and Commercial Direct®. "This is a natural extension of our online marketing spend."

ABOUT EREALINVESTOR
eRealInvestor, LLC, (http://www.erealinvestor.com) was founded in 2006 to simplify the process of identifying and analyzing real estate purchase opportunities. Led by executives with decades of real estate investment and software development expertise, the San Francisco-based firm is partnering with the leading real estate and financial organizations in the world to deliver the most compelling online analytical experience in the real estate business.

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Alecia Osher
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