Book on How Businesses Can Maximize Return by Promoting Web Presence Honored
Web Marketing For Dummies and Albuquerque author Jan Zimmerman take home the top prize, sponsored by Borders Book Stores and the New Mexico Book Co-op.
Hoboken, NJ (PRWEB) November 15, 2007 -- Web Marketing For Dummies (Wiley) by Jan Zimmerman, of Watermelon Mountain Web Marketing, was recently named the "Best Business Book" of 2007 at the New Mexico Book Awards. Web Marketing For Dummies beat out Mastery At Work: 18 Keys for Achieving Success (Mani Press), The Japanese Money Tree (FT Press) and Self-employed Tax Solutions (Globe Pequot Press) to take home the top prize, sponsored by Borders Book Stores and the New Mexico Book Co-op.
Web Marketing For Dummies breaks down the new world of Web Marketing into explanations and plans of attack; speaking toward inbound link campaigns, specialty search engines, internal banners and what concerns/expectations you should communicate to your developer in regards to your online ambitions. The book also includes coverage of building an effective Web property, search engine optimization, pay-per-click advertising, e-mail marketing, blogging and podcasting.
"The Web is another tool in the marketer's tool kit, not another universe. Everything business owners know about their audiences and what appeals to them is still valid," said Zimmerman, a professional web marketer with experience working with business-to-business and business-to-consumer clients. "I provide practical tips for businesses of any size or type to maximize the return they'll get by promoting their Web presence. It's about the bottom line."
You can learn more about the book and download a sample chapter here: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470049820.html
If you would like a review copy of Web Marketing For Dummies, and/or to book an author interview/appearance please contact Ashley Evens at 201.748.6702.
About the Author
Jan Zimmerman (Albuquerque, NM) is the owner of Watermelon Mountain Web Marketing, providing Web marketing and site management services. She has also served as a faculty member in the Business & Information Technology Department at Albuquerque TVI. She is the author of Marketing on the Internet, which is in its 6th Edition.
About For Dummies®
With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
Wiley Bicentennial: Knowledge for Generations
1807-2007
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