INM Delivers Rich eCommerce White Paper

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Demonstrates how Rich Internet Applications (RIAs) can drive higher returns for eCommerce sites.

Integration New Media, Inc. (INM), a leader in creating rich user experiences, announced today the availability of a new white paper entitled Enhancing eCommerce ROI through Rich Internet Applications (RIAs).

This free white paper looks at the benefits achieved through adding richness to eCommerce sites, with an emphasis on the impact that this change can have on a retailer's bottom line. In addition, it presents samples of successful integrations and options for moving forward that leverage current technology, providing retailers with the biggest bang for the smallest investment.

"With eCommerce growth rates slowing down, many retailers are looking for ways to become more competitive," said Vahe Kassardjian, president and co-founder of INM. "To maintain their market share, retailers need to increase client conversion, decrease drop-off, and motivate clients to be loyal. The retailers that will thrive in this new eCommerce economy are the ones that will invest in rich eCommerce as a competitive advantage."

Enhancing eCommerce ROI through Rich Internet Applications (RIAs) is available for download at: http://www.INM.com/resource-center/whitepapers/

INM is also offering a free webinar about Rich Internet Applications entitled "RIAs 101 for Marketing Agencies and Multimedia Developers". This session is scheduled for Tuesday, November 20 at 11:00 AM EST. For more information, or to register, visit: http://www.inm.com/webinars/

About Integration New Media:
Integration New Media (INM) helps companies create rich user experiences in both online and offline environments. With projects ranging from rich internet applications through to interactive sales and marketing tools and electronic libraries, INM has developed solutions for organizations large and small in a variety of different industries. A well-known player in the industry for over 15 years, the company offers top-level interactive project consulting and development services as well as a successful line of products that includes some of the best-known plug-ins for Adobe (formerly Macromedia) Director, Flash and Authorware. For more information, please visit http://www.INM.com.

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