New Belgium Brewing's Frambozen Makes the Holidays Berry and Bright: Fresh Raspberries from the Northwest Add Tradition and Flavor

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As the holiday season gears up, delicious seasonal beers are something to be thankful for. New Belgium's winter seasonal Frambozen is now available, making its inaugural entrance into the Chicago area.

As the holiday season gears up, delicious seasonal beers are something to be thankful for. New Belgium's winter seasonal Frambozen is now available, making its inaugural entrance into the Chicago area.

Enjoying Frambozen is much more than drinking a beer, it is a sensory experience full of tradition. Frambozen, which is derived from the Flemish word for raspberries, is inspired by the Framboise beers of Belgium, where the use of raspberries in beer outdates the use of traditional hops.

Frambozen begins with the aroma of fresh red raspberries, followed by the ripe seductiveness of a fruity brown ale with depth and delicate notes. It is deep ruby in color, with flavors just as rich. Every year, New Belgium sends delegates to the Pacific Northwest to oversee the process of turning freshly picked berries into a pure juice that is loaded into oxygen-free CO2 tanker trucks that make the journey back to Colorado.

"The delicate treatment of the raspberries and our commitment to keeping them untainted and pure is an important part of the process," says Grady Hull, Assistant Brewmaster.

Frambozen is available in bottles in the following New Belgium markets: Colorado, Wyoming, Kansas, Missouri, Nebraska, New Mexico, Arizona, Texas, Montana, Idaho, Illinois, Washington, Oregon, Nevada, Arkansas and parts of California.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

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ALICIA HASSINGER
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