Area Rug and Carpet Store Rug Rats Celebrates 20-Year Anniversary

Farmville, Virginia's carpet store Rug Rats celebrates 20 years in business. The customer carpet and area rug designer and fabricator also recently launched three new product lines.

Farmville, VA (PRWEB) November 21, 2007 -- Rug Rats, a custom carpet and area rug designer and fabricator based in Farmville, Virginia, announces its 20th anniversary. This small town carpet store has embraced countless changes and advances in the past two decades, including expansion to the Internet.

Sandy Henderson, founder of Rug Rats, attributes much of her success to her consistent delivery of high quality products, competitive pricing and personalized service. Being a niche service provider, she's also found tremendous growth following global business expansion to the Internet. "As more and more people do their shopping over the Internet, I realized, many years ago, the need to be there when the shopper arrived," Sandy explains.

I would have never gained this type of exposure without the Internet.

Launched in 1992 at the start of the Internet era, the carpet store's www.rugratsva.com not only survived the Internet boom and crash, but flourished. "I now have customers across the nation, from interior decorators in California and Texas, to high-end home owners in Connecticut. It's exciting to open up my store and lend my expertise about custom, designer carpets and area rugs to more people across the country, all through the power on the Internet." Recent rug orders placed by an L.A. designer include custom runners for a prominent Hollywood couple's New York City apartment and shag rugs for the Planet Hollywood's Luxury Suites in Las Vegas. "I would have never gained this type of exposure without the Internet."

Along with an expanded Internet audience comes global competition. How does Sandy stay one-step ahead? "You can never take for granted that today's customer can find another site. So great service, follow-up and new products keep them coming back to check the site."

As part of Sandy's ongoing commitment to quality and service, Rug Rats has launched three new rug lines drawing on inspiration from Vera Bradley's elegance and distinction, Dash and Albert's country cottage and Andy Warhol's avant-garde appeal.

To learn more about the Rug Rats carpet store and Sandy Henderson's custom carpet and area rug designs, please visit www.rugratsva.com.

About Rug Rats
Founded in 1987, Rug Rats (www.rugratsva.com) provides custom carpet and area rug design and fabrication to interior designers, homeowners and businesses across the nation. The small town retailer based in Farmville, Virginia, built its local reputation for exceptional customer service and quality prior to launching its ecommerce services in 1992.

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