hfa Creates Strategic Alignment Position to Strengthen Engagement With Clients' Customers

Hitchcock Fleming & Associates Inc. (hfa), a full-service marketing communications firm based in Akron, Ohio, has promoted Jennifer Jonke to the newly created position of senior manager, strategic alignment.

Akron, OH (PRWEB) November 17, 2007 -- Hitchcock Fleming & Associates Inc. (hfa), a full-service marketing communications firm based in Akron, Ohio, has promoted Jennifer Jonke to the newly created position of senior manager, strategic alignment.

Jonke will work with hfa's account service team to enhance the integration of primary research into the day-to-day marketing communications activities that hfa develops and implements for clients. She will help ensure that the voices of clients' customers resonate to their fullest in hfa's business solutions.

"hfa created this position because consumer media consumption is evolving constantly. hfa must be vigilantly focused on strategies that most effectively engage our clients' customers at every touch point," said Jack S. DeLeo, hfa president/CEO.

Keith Busch, hfa VP client services/business development, said, "Jennifer adds a strong link between hfa's account managers and account planning research experts. This is one more way hfa is working to help clients gain the highest return on their marketing investment."

Jonke will also work with hfa's account service teams to appropriately incorporate new technologies into the marketing mix that hfa customizes for every client. "New provocative technologies are being introduced at a rapid pace, but our job is to be smart about which technologies will work best to accomplish a client's objectives. Jennifer will collaborate with account service teams and other hfa departments to help ensure hfa is a marketing technology shepherd," said Busch.

Previously, Jonke was an hfa senior account manager. Prior to joining hfa, she worked at Wunderman marketing communications company in New York City where she worked on a team to manage the Citibank, Investor's Business Daily, Mattel, Nabisco, Pfizer, Sears Home Services, Showtime Network and Sony accounts.

Jonke holds a bachelor of science degree in advertising from Kent State University where she graduated cum laude. She lives in Akron with her husband and stepson.

HIGH-RES (300 DPI) VISUAL
To view and download a high-res visual (300 dpi) of Jennifer Jonke, please go to http://www.teamhfa.com/PR/Jonke/.

About hfa:
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial and business-to-business clients. Established in 1940, hfa's clients include The Goodyear Tire & Rubber Company, one of the world's largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of comprehensive facility management solutions; and Therma-Tru, America's leading brand of fiberglass entry doors. hfa's expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats via The BuzzwerksTM interactive division, hfa cuts through communications clutter to make a client's message resonate. To learn more, please visit www.teamhfa.com and www.thebuzzwerks.com.

Media Contacts:
Hitchcock Fleming & Associates Inc.
Jack DeLeo, President/CEO, Ext. 3306
jdeleo @ teamhfa.com
Keith Busch, VP Client Services/Business Development, Ext. 3309
kbusch @ teamhfa.com
Pat Kunklier, Director/PR, Ext. 3380
pkunklier @ teamhfa.com
330.376.2111

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