Bangalore, India (PRWEB) November 19, 2007
HolidayIQ has launched yet another new feature on its website, an e-magazine called the Vacationer. This lively magazine will bring readers the latest exciting developments in the world of holidays. It will be packed with features, interviews, travelogues, product launches, tips for holiday lovers and much more.
The fresh and colourful pages of the Vacationer have been drawing a lot of attention among HolidayIQ readers. This is an entirely new content offering that is written by travel experts and reporters. It complements the user-generated content on hotels and destinations that HolidayIQ already has a deep repository of. The significant time spent by readers on the pages of the Vacationer as evidenced so far shows the interest readers have on general holiday topics.
The Vacationer aims to be a refreshing break from the mundane and allow the reader to roam the imaginary spaces of travel. Specially written by commissioned authors, the content on the Vacationer pages is a value-add to the destination and hotels reviews and photographs posted on the site by thousands of HolidayIQ members. Thus, members can enjoy a complete magazine apart from the regular features on the website.
HolidayIQ expects this new feature to increase traffic to the site, the number of repeat visits and the time spent on the site by the visitors.
With its unique offering in the context of Indians holidaying, and with new and useful features getting added regularly, HolidayIQ has generated a lot of interest in not only the travel community but also in the industry. XChange, a comprehensive holiday Q&A forum, travel maps, flight search are among the features recently added on the site and more features like travel videos are in the pipeline. Indiastreet.com, a leading online provider of investment information in India, recently listed HolidayIQ as "one of the eleven disruptive websites in India". Bennett Coleman & Co Ltd, the holding company of the Times of India Group, acquired a significant minority stake in HolidayIQ, earlier this year.
Visit http://www.HolidayIQ.com for comprehensive and independent information on hotels, resorts, destinations and holiday options in India.
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