The Founder of TrueAdvantage Acquires Core Assets from Company
The "Godfather" of Trigger Events to launch new marketing intelligence platform.
Worcester, MA (PRWEB) November 19, 2007 -- The Founder of TrueAvantage, Jaret Christopher, announced today he has successful purchased the core technology and customers from TrueAdvantage, Inc. The amount of the transaction was not disclosed.
"I am very pleased with the outcome of the recent purchase and we are excited to seamlessly migrate TrueAdvantage client's onto our technology platform. I founded the company in 1998 with a passion for developing a technology platform that delivers actionable information to businesses. I intend to expand on my original vision", stated Jaret Christopher
Existing TrueAdvantage clients can access the TrueAdvantage product by visiting http://www.salesfuel.com. The domain name, http://www.trueadvantage.com was not purchased as part of the transaction.
"Over the past nine years, TrueAdvantage invested millions of dollars in its proprietary trigger-event delivery platform and I am looking forward to servicing the existing clients and expand on the product offering," commented Jaret Christopher.
In addition to servicing TrueAdvantage's existing clients, the trigger-event delivery platform will be deployed into ARG Interactive's, http://www.arginteractive.com, Mortgage CRM product in 2008. Christopher founded ARG Interactive in 2005 after leaving TrueAdvantage.
About SalesFuel
SalesFuel provides a market intelligence delivery platform to help businesses manage large, dynamic databases and identify actionable information. For more information, visit http://www.salesfuel.com
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1TcXVhLUhhbGYtSG9yci1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
