BreakThru Radio Airing Lil Chief Records Showcase

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BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announced today that it will air a brand new specialty show from DJ Latola, showcasing the New Zealand label Lil' Chief Records. This unique new show will feature a hot playlist with many of the talented artists found on the label. The "Lil' Chief Records Showcase" is the latest installment in the station's impressive series of record label specialty shows.

This is without a doubt one of the most cheery label showcases we've done here at BTR

BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announced today that it will air a brand new specialty show from DJ Latola, showcasing the New Zealand label Lil' Chief Records. This unique new show will feature a hot playlist with many of the talented artists found on the label. The "Lil' Chief Records Showcase" is the latest installment in the station's impressive series of record label specialty shows.

Lil' Chief Records is an indie pop record label based out of Auckland, New Zealand. It was formed in 2002 by Jonathan Bree, Scott Mannion, and Lawrence Mikkelsen. The label provides a special type of pop music that is truly irresistible. Today, Lil' Chief's line up includes The Brunettes, The Tokey Tones, and Shaft.

"This is without a doubt one of the most cheery label showcases we've done here at BTR," remarks DJ Latola. "The Lil' Chief catalog is so chock-full of potential hits that it's kind of hard to fathom. There are songs from Edmund Cake, The Tokey Tones and the Nudie Suits that lay waste to anything currently in rotation on commercial/terrestrial radio stations."

The "Lil' Chief Records Showcase" is available in the station's archive and program guide, along with all of BTR's previous record label showcases and other specialty programs. Listeners can tune in to hear DJ Latola's picks from the Lil' Chief Records roster by visiting http://www.breakthruradio.com.

About BreakThru Radio:
BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.

Until now.

"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has over 800,000 listeners daily.

2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.

Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.

Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, Alltel, AT&T and T-Mobile.

BTR can be heard on http://www.breakthruradio.com and http://www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.

Contact:
Colleen McAllister
BreakThru Radio
colleen @ breakthruradio.com

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