Shakespeare Beats Led Zeppelin to Top Ticket Spot
Figures released today reveal that the hottest ticket in town for a live show is not for the Led Zeppelin one-off gig, or the first date of the Spice Girls Reunion tour, but a Shakespeare play. Tickets to see Othello at the Donmar Warehouse, starring Ewan McGregor, have sold out rapidly. The 400 year old play, which is running for three months, has proved so popular that ticket prices on the secondary market have rocketed with seats on average going for £1,200 according to viagogo, Europe's leading secondary ticketing company.
London, UK (PRWEB) November 23, 2007 -- Figures released today reveal that the hottest ticket in town for a live show is not for the Led Zeppelin one-off gig, or the first date of the Spice Girls Reunion tour, but a Shakespeare play. Tickets to see Othello at the Donmar Warehouse, starring Ewan McGregor, have sold out rapidly. The 400 year old play, which is running for three months, has proved so popular that ticket prices on the secondary market have rocketed with seats on average going for £1,200 according to viagogo, Europe's leading secondary ticketing company.
Other figures released by viagogo today reveal some other surprises in the secondary ticket market:
| | - Led Zeppelin leads the average price for a concert ticket at £914 followed by tickets to Barbra Streisand which resold on average at £337
- Although Barbra Streisand was the second most expensive ticket the average resale price was over £200 less than the original box office price
- In sport tickets for the Rugby World Cup Final resold on average for £1,100
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8 Othello is also the most popular ticket overall according to the 'viagogo index' (the multiple applied to the box office price to gain the secondary market price). On average tickets to Othello have resold at 47 times higher than the face value.
Eric Baker, CEO, viagogo said: "We've always known that the most dedicated fan is willing to go to the end of the earth to get hold of that golden ticket. viagogo's research shows that it's not just football or rugby world cup tickets British people covet, but a top performance of Shakespeare is just as big a pull."
Notes for editors
About viagogo
viagogo is an online secondary ticket exchange that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.
viagogo was set up in August 2006 by the co-founder of StubHub.com, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.
Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC, Portsmouth FC, Heart of Midlothian FC and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with Blackburn Rovers FC, lastminute.com, Europe's leading independent online travel and leisure group, major global music company Warner Music International, concert promoter Live Nation and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.
In August 2007, viagogo launched operations in the U.S. with an exclusive partnership with the NFL's Cleveland Browns. For more information, visit www.viagogo.com.
For more information about viagogo please contact
Melissa Varcoe or Harry Porter at freud communications
Tel: 020 3003 6300; Email: firstname.surname(at)freud.com
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