Hyatt Hotels & Resorts Unveils New Recruitment Campaign

Cleveland,OH (PRWEB) November 26, 2007

A brand new and exciting employment brand, recruitment campaign, and career website were just recently developed and are now being rolled out for Hyatt Hotels & Resorts. This dynamic, strategic mix was created by their agency of record, NAS Recruitment Communications.

"Hyatt utilizes the relationship that we have with NAS to assist us with out-of-the-box thinking," says Randy Goldberg, Vice President of Recruiting for Hyatt Hotels & Resorts. "They really helped us put together a much more consistent, communicated employment brand message."

NAS initiated the employment brand client engagement with an in-depth discovery process that included focus groups and e-surveys. These helped to not only drive the overall employment personality reflected in their job family branding, but to also accurately present the Hyatt employment culture.

"It's important to our organization and to our client's organizations to accurately reflect the employment culture," says Kristine Rhodes, National Director and Talent Strategist for NAS. "After all, your employees are your living, breathing brand. There's nothing more powerful than your employees buying into the employment brand, generating excitement, and pushing out news about your organization -- essentially recruiting for you!"

As a result, the NAS team developed the targeted, on-point employment brand of "High Expectations. High Rewards. Hyatt," which accurately reflects the ongoing requirement that employees exceed customers' expectations with the "Hyatt Touch" while, in return, being rewarded very well.

Hyatt was extremely pleased with the integrated brand strategy that NAS developed for them, which included a recruitment tool kit for all hotels to source when recruiting at a local level; campus and diversity messaging; and career site development.

NAS Recruitment Communications is a recognized leader in the specialized field of human resource communications consulting. As a McCann Worldgroup agency, NAS offers a 38-office network providing best-of-class service delivery with global, national, and local market expertise.

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