eImprovement.com Turns The Light On At LightingCatalog.com

Top Online Home Improvement Retailer Opens Premier E-Commerce Lighting Showroom

Racine, WI (PRWEB) November 23, 2007 -- eImprovement.com, LLC, the parent of award-winning sites such as eFaucets.com, has launched another niche home fixture site for home lighting called LightingCatalog.com. The new online lighting superstore offers top brands, low prices, large inventory, real-time stock levels, rich media, and excellent customer service. LightingCatalog.com has signed with some of the most well-known lighting brands in the industry such as Murray Feiss, Quoizel, Hinkley, ELK, Sea Gull, and Thomas Lighting. The extensive variety and depth of brands and styles gives customers a unique range of choices not found in stores.

We want the customer to be very informed about the brand they are purchasing because no two brands are alike, and all of them have a history and story to tell. Would you buy a car or any other product without knowing the model or manufacturer?

LightingCatalog.com allows customers to shop for products according to Brand, Room, Price, or Type, such as "Wall Lighting" or "Dining Room." In addition, products are grouped into subcategories, such as "Floor Lamps" or "Table Lamps" to make product selection fast and easy. The new site also offers a variety of accessories for the home, such as mirrors, clocks, vases, and other home décor. LightingCatalog.com operates similarly to other eImprovement.com stores, including free shipping offers and alternative payment options like Bill Me Later®, PayPal™, Google Checkout™, and e-Check.

LightingCatalog.com's sister site, eFaucets.com, received the 2007 BizRate Circle of Excellence Gold Honoree Award for outstanding service. Customer surveys ranked the eImprovement affiliate above average in all possible categories, including Ease of Site Use, On-Time Delivery, Overall Satisfaction, Customer Support, Product Met Expectations, and Likely to Shop Again. LightingCatalog.com is operated by the same award-winning representatives and state-of-the-art call center as eFaucets.com.

"After running our first 500 test orders on just a few key brands, we were very pleased with the results," said Michael Fox, COO of eImprovement.com, LLC. "Our unique Brand, Type, Room, or Price search option combined with multiple payment and financing options delivered impressive conversions."

"Some of the leaders in the space hide the brand name and product sku number, which doesn't allow the customer to comparison shop or learn about the brand they are purchasing," said Nick Fox, President of eImprovement.com, LLC. "We want the customer to be very informed about the brand they are purchasing because no two brands are alike, and all of them have a history and story to tell. Would you buy a car or any other product without knowing the model or manufacturer?"

About LightingCatalog.com
Headquartered in Racine, WI, LightingCatalog.com is part of the eImprovement.com, LLC network of stores. eImprovement.com is the parent company of a network of e-commerce stores for specialty home improvement products such as the award-winning eFaucets.com. eImprovement carries top name brands such as Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Hinkley, Minka, Emerson Fans, Delta Faucets, Moen, Grohe, Price Pfister, and Danze. The company prides itself on low prices, a vast product offering, quick shipping, and exceptional customer service. To learn more about LightingCatalog, visit http://www.LightingCatalog.com.

Contact:
Christen Cook
Public Relations
eImprovement.com, LLC
ChristenCook @ eimprovement.com
262-639-6229

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