Women Coming Out Of The Closet; Feeling More Confident

Women weigh in; how to look their best in an evolving fashion environment while being age and event appropriate.

(PRWEB) November 23, 2007 -- America's women are confused with overwhelming fashion choices, inconsistent sizes and expanding waistlines. They are disappointed in ongoing trends glamorizing unrealistic Hollywood figures and have no idea what is appropriate to wear anymore. To navigate their way through this evolving crisis, many women have chosen to consult Web-based companies who are promoting themselves as personal shoppers, catering to every body type and personality style.

While shopping for clothing online is not new, representing nearly $14 billion in annual sales, the newest trend of Internet apparel companies and websites is supplying an online personal assistant to help the busy, fed up or hard to fit shopper make the right choices. "I spend most of my time shopping on line but need help putting outfits together", says Kerry Stutzman, "Discovering what to wear for my body shape and then being able to purchase an appropriate outfit which has already been assembled is amazing!"

Purepanache™, founded in March 2006 began as an image consulting business, assisting women with personal shopping, closet assessments, image consulting and complete makeovers. According to Holley VanBenthuysen, co-founder of Purepanache™, "clients loved our focus which was to achieve a "complete" look by personalizing outfits to fit specific body shapes and personalities, so it was time to expand this service to assist more women." To reach a larger audience, Purepanache™ recently launched www.purepanacheonline.com offering unique clothing options appropriate for all body types. Their concept of promoting complete "looks/outfits" takes the guess work out of shopping and allows the customer the option of purchasing an entire outfit (clothing, jewelry, accessories and shoes), thereby simplifying the shopping experience.

Purepanache™ promotes itself as an online personal shopping service for women who are too busy to shop or not confident in their ability to assemble attractive outfits on their own. "Our goal is to offer women unique, fashion forward, age appropriate outfits that are reasonably priced", says co-founder Penny Malloy, "however, women can continue to shop the traditional way by selecting specific items they are interested in". Purepanache™ also offers chat rooms and blogs where women can share their resources for health and beauty aids in various cities, offer feedback on the clothing selections and ultimately offer a virtual fitting room where customers would input their measurements and see what outfits would like on their body shape.

If you'd like more information on products or services, please log onto www.purepanacheonline.com.

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