Global Intelligence Alliance Group's End User Survey Suggests Ways for Companies to Increase the ROI of Market Intelligence Investment

Helsinki, FInland (PRWEB) November 27, 2007

Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, announces the results of its yearly customer end user satisfaction survey. Market Intelligence end users in customer companies in Europe and North America were asked for feedback regarding the content services and software provided by the GIA Group. A total of 2,625 end users responded to the survey.

Continuous market monitoring through a dedicated MI tool keep people on top of market developments, simplifying the search for business information
In line with the results of the similar survey conducted in October 2006, the end users were generally satisfied with the quality of the service, and felt that the continuous market monitoring service was valuable for them in staying on top of relevant market developments in their own business environment. It was also expressed that the software tool was easy to use, and that the essence of market signals was well presented.

Some time savings reported, further improvement through added internal marketing?
83% of the respondents agreed that they do save some time every week through the systematized delivery of Market Intelligence. This result combined with the spirit of the open responses leaves room for interpretation. In many companies, positioning the Market Intelligence service even stronger as "the one business information channel" that replaces the multitude of newsletters and news feeds that many individuals are subscribing to, might possibly raise the time savings rate in the future.

Linking Market Intelligence with decision-making still a development area
As was expected, the respondents did not feel very strongly about how well their Market Intelligence service supported them in business planning or in making well informed decisions. The results suggest that in many companies, the ROI of Market Intelligence could still be increased by strengthening the linkage between MI deliverables and the strategic planning process, sales and marketing, and product and innovation management.

Additional information:
Visit the Global Intelligence Alliance website at http://www.globalintelligence.com, or send email to info(at)globalintelligence.com.

About Global Intelligence Alliance
Global Intelligence Alliance is a worldwide network of companies specializing in customized Market Intelligence. Leveraging its global reach, Global Intelligence Alliance provides international organizations with a single source for customized market monitoring, localized business research, the Intelligence Plaza™ software, and intelligence workshops. The Global Intelligence Alliance network consists of fully owned local subsidiaries and independent Member and Research Partner companies.

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