Inspirational Brand Launches with Atlanta Celebration

New inspirational apparel company, Trust Your Journey, held a brand launch party for friends and media at The Sycamore Grill on November 14, 2007. Born from the founder's battle with breast cancer, the company aims to inspire women to overcome challenges.

Atlanta, GA (PRWEB) November 28, 2007 -- Trust Your Journey, a new inspirational apparel company, celebrated the launch of their inaugural product line the evening of November 14 at The Sycamore Grill in Stone Mountain Village. Friends and local media were present to preview the products, meet the company founders and enjoy cocktails and hors d'oeuvres in the shadow of historic Stone Mountain.

The Trust Your Journey concept was developed just three years ago when Beth Brownlee, an Atlanta native and sporting goods executive was diagnosed with breast cancer. During chemotherapy, a friend visiting her told her to "trust your journey," which gave her a renewed sense of determination to win her battle. She hoped to one day use her experience to help others find strength to overcome challenges.

"Everyone faces challenges physically, mentally and emotionally. I want women to know that no matter what comes their way, they don't have to roll over and quit. I hope that all women find the same inspiration in Trust Your Journey that I did. The celebration of our launch is an absolute dream come true," says Brownlee.

Reflecting her love of the outdoors and belief in sustainability, the Trust Your Journey product line includes 100% organic cotton t-shirts, fleece, hats and bags printed with water-based inks as well as recycled seed paper journals and handmade jewelry.

The feminine designs of the products are rich with meaning -even the trademark logo, a heart with spiral labyrinth inside, signifies love and a symbolic path from beginning to end.

"This is a kind of homecoming for me," says Brownlee who revealed the irony of choosing the November 14 date for her launch party as three years to the day that she encountered the phrase, trust your journey.

"I couldn't be more excited to share Trust Your Journey with the community I grew up in. I sincerely hope it changes lives," Brownlee added.

About Trust Your Journey
Trust Your Journey, an environmentally-focused brand, inspires women everywhere to honor their inner strength and celebrate their personal path through life. TYJ products proclaim a commitment to this belief while embracing the use of socially and environmentally responsible practices. Founded by a breast cancer survivor and widowed mother, the company offers premium organic apparel items and accessories at www.TrustYourJourney.com.

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