LBi Atlanta Pioneers Online Video Direct Response Advertising
LBi Atlanta, formerly Creative Digital Group, and the leading international digital marketing agency, is pioneering the use of online video for direct response advertising. With a client base including The Home Depot, 8x8, and Golf Mat, among others, LBi is creating a new online video advertising model.
(PRWEB) November 27, 2007 -- LBi Atlanta, formerly Creative Digital Group, and the leading international digital marketing agency, is pioneering the use of online video for direct response advertising. With a client base including The Home Depot, 8x8, and Golf Mat, among others, LBi is creating a new online video advertising model.
"Currently, most online video is used only to entertain and brand," says Joe Schab, LBi Atlanta CEO and Managing Director. "However, by applying television direct response advertising principles to the online channel, we have developed a practice that quantifiably drives more leads and closes more sales. Sight, sound, motion and emotion are the best ways to communicate the features and benefits of a product or service. Our Online Video Direct Response model is generating results that our clients have never before experienced."
"The keys to Online Video Direct Response advertising are page load time and creative messaging," says Todd Wilson, LBi Atlanta Executive Producer. "Because of our expertise in online video, we can create fast-loading online video landing pages, which are vital because as marketers we have only a few seconds to capture a prospect's attention. Creative execution is the pain-staking analysis of the purchase drivers of target audiences. Through insights of primary and secondary research, we break through the clutter to communicate the direct benefit of taking action."
The results speak for themselves: over a two year time period, average conversion rates across all clients have increased more than 150% over historical averages, while cost per acquisition has been reduced, on average, by 50%.
"We are excited about these results," said Joe Schab. "Our clients are looking for new and inventive ways to reach new customers and communicate their product and service benefits. Online Video Direct Response Advertising is the future of online advertising, and we are excited to be leading the way."
About LBi
LBi is the leading international full service digital agency, serving clients with interactive marketing and technology solutions. The company employs approximately 1,400 professionals in 30 locations across the world. Through interdisciplinary teams, LBi creates innovative multi-channel solutions for its corporate clients by uniquely combining strategy development and creative design with specific industry expertise and latest digital technology. LBi is honored to work with many of the largest brands in the world including Coca-Cola, The Home Depot, UPS, Procter & Gamble, Eastman Kodak, MasterCard, Volvo, among many others. To learn more about how Online Video Direct Response advertising can help your business, please visit www.lbi.com/atlanta
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