MyMedLab Launches New Direct to Consumer Lab Portal Complete With Free Personal Health Record
New site allows consumers to have access to a wide range of wellness tests and privately store their health information along side their lab results.
Joplin, MO (PRWEB) November 27, 2007 -- MyMedLab today announced the release of their new Direct to Consumer laboratory web site that provides consumers with direct access to a wide variety of health and wellness lab tests organized into custom health profiles. The new service allows consumers to directly order laboratory tests online, pay with a credit card, and then share results with their trusted health advisors in a secure environment. The provision of laboratory tests directly to consumers is another example of the growing influence of the consumer movement within health care.
"At MyMedLab, we are passionate about empowering consumers with the tools they need to make informed health care choices. Our ambition is to be the most cost-effective, convenient, and consumer-friendly laboratory service in the market," according to Chief Executive Officer and Founder, David Clymer. "We have focused our attention on the consumer experience. Everything in our new site reflects our belief that the consumers will be an essential catalyst in reforming our current health care system." MyMedLab has operated a regional direct-to-consumer laboratory service since 1997 and has provided a national lab testing service since 2005.
Laboratory tests play a critical role in measuring and monitoring individual health and wellness. Lab test results identify or confirm the diagnosis of approximately 70% of all illnesses. In addition, the value of monitoring wellness and chronic diseases has increased with the movement toward electronic medical records. Enabling consumers to directly purchase lab tests can establish a health baseline, increase the effectiveness of wellness programs, and makes the interactions with trusted health providers more efficient. While direct- to-consumer lab testing has been available for more than a decade, broad access to the web has now changed the way consumers use the Internet to manage health conditions. This can be seen in the prevalence of social networking sites, health content aggregation sites, and consumer tools that promote consumer health and wellness.
"MyMedLab is an example of a Health 2.0 company leveraging information technology to provide real and ongoing value to the next generation of health care consumers," stated Scott Shreeve, MD who is serving as Chief Medical Officer. "Knowledgeable health care consumers, who have access to their personal health information will be empowered to make the best decisions in maintaining their health and wellness." Dr. Shreeve discussed how MyMedLab's interoperable Personal Health Record is an essential component of the new MyMedLab offering, enabling consumers to graphically monitor results over time, ensure compliance with best-practice recommendations, and work collaboratively with health care providers of their choice.
In addition to the personal health record, MyMedLab is introducing several innovations with the new site. These include an improved user experience, simplified test order processing , a new physician approval portal, enhanced reporting and graphic functions, and computer interfaces to enable rapid deployment for provider organizations seeking to offer a similar DTC solution.
About MyMedLab
MyMedLab is a privately held company with the primary mission of empowering consumers to make informed health care choices. As a leading provider of direct-to-consumer (DTC) laboratory testing services, MyMedLab has developed a unique suite of software applications and professional networks that enable the ordering, processing, and reporting of test results directly to consumers. This innovative set of services includes access to wellness tests organized by organ and disease profiles, complete physician oversight of the entire process, educational laboratory content, and results reporting through the web-based MyMedLab Personal Health Record (PHR). In addition to the direct to consumer channel, MyMedLab also offers their software as a subscription service to physician offices or provider organizations developing community outreach programs that incorporate DTC services. For additional information, please see www.mymedlab.com.
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