Computer Memory Retailer Launches Effort to Become Leading Eco-Friendly RAM Retailer

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RSS, a San Jose, California based online computer memory retailer aims to become one of the most proactively eco-friendly memory retailers in North America over the course of 2008.

Computer memory is an inherently environmentally unfriendly product. It contains potentially dangerous levels of lead, making it an unwanted and unsafe addition to landfills regardless of its relatively small size. Additionally, the manufacturing process of computer RAM is particularly energy intensive, and involves the production of toxic by-products. is helping to tackle both sides of this issue. An effort to reduce the amount of computer memory that makes its way to landfill is inherent in the company practice of buying consumers old RAM for repurposing and recycling. Any RAM that recovers through its BuyBack program which cannot be resold is processed to extract the potentially harmful lead from the RAM before it is discarded.

“We realized that our consumer BuyBack program is a step towards a greener computer memory industry -- so we’re now expanding that program to be a true computer memory recovery process,” states Michael Rosito, President and founder of OEMPCWorld.

With this unique expansion of their BuyBack program includes an optional inexpensive postage-paid return envelope when shipping out new orders, allowing customers to mail back out-dated RAM in exchange for additional savings off of their purchase cost. This effectively reduces the retail price-point considerably for a large portion of consumers -- representing significant savings in an industry where competitive pricing is king.

“We take every step necessary to ensure the maximum quantity of old computer memory is recovered from the consumer, education, government and industrial markets we service, and then work towards seeing that RAM reused, or if need be, recycled in a safe manner,” continues Mr. Rosito. “We’ve been a part of the international computer memory industry long enough to be able to redistribute our BuyBack RAM, which may be outdated in North America, to other markets where it still holds value.”

Less to landfills appears to be the driving theme behind’s efforts in becoming more eco-friendly. The California based company isn’t limiting its environmental efforts to its BuyBack and recycling program however, they are also laying plans to reduce the company’s carbon footprint as a whole, pushing their supply and order chain to be more eco-friendly in a number of areas:

  •     Use of minimal packaging material when shipping orders – up to 60% less material used than standard shipping boxes
  •     Use of post-consumer recycled material for packaging shipments
  •     Minimal paper usage in-house, including a maximum of two single white sheets of paper used to process any order
  •     Re-use of shredded papers as packaging materials for larger shipments

“We work in an industry that has traditionally ignored or downplayed its contribution to environmental impact, and we feel it is our responsibility to step up and affect change in areas where we have the capacity to do so.” Says Mr. Rosito, who credits the environmentally conscious surroundings of California as contributing to evolving eco-friendly practices at

About is a pioneer of electronic retailing – starting online in 1998, the small company applied strategic traditional business tactics to a burgeoning online economy, allowing it to ride through the bubble and subsequent burst un-phased. From the very beginning this Silicon Valley ‘dot com’ has been incorporating environmentally friendly practices, rarely if ever applied to the RAM industry previously.


Michael Rosito
Tel: 866-839-5875


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Michael Rosito
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