Network Earth, Inc. Forms Social Gears, LLC to Develop Social Networking Applications for the OpenSocial and Facebook Environments

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The announcement is made as the company unveils its initial Facebook application, FirstLookz and releases a beta version of

Network Earth, Inc. (, an international technology company that specializes in Web-based software development for businesses, today announced the formation of Social Gears, LLC, ( a social application development company. The company's core focus will be on creating engaging social applications for Google's OpenSocial and Facebook's social networking environments.

In addition to developing applications for other companies, Social Gears also announced that it has launched its own Facebook application called FirstLookz ( The FirstLookz application allows its users to receive anonymous first impression feedback from virtual strangers based solely on a single photograph. Users can then repeat the process with additional photographs and compare the difference in perceptions.

Simultaneously, Social Gears launched a beta version of, ( a salon search and social networking site for the $55.9 billion hair and beauty industry. The Website will contain more than 300,000 salons and will allow users to interact and network within a niche vertical creating an opportunity for the estimated 1.7 million beauty professionals, stylists and salon owners to interact directly with consumers.

"With industry giants such as Google, MySpace and Facebook leading the expansive growth in social networking, we're proud to cut the ribbon on Social Gears," said Mark Wayman, Co-Founder of Network Earth. "FirstLookz and are the first of many social applications we will develop. We are building applications that integrate across Facebook, OpenSocial and traditional Websites, leveraging the best of each environment."

"Over the next few months, we expect to add significant functionality to with a focus on promoting the stylists and increasing exposure for salons," said Stephen Fells, CEO of Network Earth. "We are additionally looking to significantly expand our Facebook and OpenSocial development efforts."

About Network Earth:
Network Earth, Inc. is an international technology company that specializes in Web-based software development for businesses. Network Earth's expertise includes application and Website development as well as new venture startups. It was founded in 1995 by two British technology experts in order to take advantage of new business opportunities in the burgeoning Internet and World Wide Web arenas. Today, the company's core internal products include AgencyLogic PowerSites, a single property Website tool for the real estate industry, and For more information, please visit , or

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