Search Travel Online gets a Stylish New Make-Over
After months of research and design choices, the new graphic stylings of bargain package holiday specialists Search Travel Online are finally live. The new style, designed by online travel marketing specialists LeadGenerators, aims to highlight their main USP - discount travel and cheap holidays - by making price intrinsically linked with the new design. To book a cheap holiday deal or to examine the new graphics first hand, please visit http://www.searchtravelonline.co.uk
London, UK (PRWEB) November 29, 2007 -- Bargain package holidays are all about the price - This is the message coming loud and clear from the striking new graphics face lift Search Travel Online has undergone this month. The stylish new design is the result of months of research into what customers are looking for when hunting for cheap all inclusive holidays abroad.
Product Manager of Search Travel Online, Daniel Eyre, discovered the research pointed universally to one overriding concern for bargain package holiday hunters: "After a period of analysing different sales messages, we established that the three most important criteria for our clients when selecting cheap holiday deals were price, price and price," he explained. "As we have such a wide selection of discount travel and cheap holiday packages on offer and can usually boast the best prices, it made perfect sense to shift our graphic positioning from that of being a supermarket offering thousands of great holidays to that of being extremely price led," Eyre continued. "We're hoping that the site's attractive new design is going to encourage more online bookings to augment our call centre sales. We've simplified the website and given it a cleaner graphic design to underline our low prices and the key destinations - especially Majorca and Benidorm."
With the help of online travel marketing agency LeadGenerators, Search Travel Online have developed a graphical design which simplifies and streamlines the whole find-and-book process, while still emphasising the company's "discount-travel-cheap-holidays" mantra. LeadGenerators' managing director, Frank Orman, believes the site will convert more browsers into shoppers: "With three or four competing USPs, it was always going to be tricky to elevate the 'discount travel and cheap holidays' angle above the others while keeping everything as simple as possible. It was a real challenge, but we are proud of what we have achieved." he said. "I'm confident that the results will speak for themselves."
Eyre continues: "It's familiar, but different. Customers returning to us won't feel they're visiting an entirely different website, although they'll hopefully be pleasantly surprised by the navigational improvements. Meanwhile new bargain package holiday hunters will be able to see straight away that we mean business by our very clear price graphics - and the lowest price guarantee means they can have peace of mind when they book. They can be confident that they're getting the very best cheap holiday deal available."
"It gets the ethos of Search Travel Online across very clearly," he added.
The website represents one of the market leaders in the bargain package holiday market, selling popular destinations including Tenerife, Spain, Malta, Greece and Turkey. Although the company has a strong sales team selling cheap holiday deals over the phones, seven days a week until late, Eyre is keen to increase the percentage of sales made via internet bookings.
About searchtravelonline.co.uk:
Search Travel Online is brought to you by the Co-operative Group, specialising in bargain package holidays to Tenerife, the Balearics, Costa Brava, Costa Blanca, Costa Dorada, Costa del Sol, Andorra, Sharm-el-Sheikh in Egypt and Malta.
Contact:
Daniel Eyre, Product Manager
Search Travel Online
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