WAND Taxonomy to Power UniversalBusinessListing.Org Local Search Classification

Taxonomy Adds KeyWord Selector Tool To Help Businesses Be Classified and Found.

Los Angeles, CA (PRWEB) November 29, 2007 -- WAND, Inc. will provide UniversalBusinessListing.Org's (UBL) business categorization and keyword selector tool, the companies announced at the Interactive Local Media 2007 conference today. By allowing companies to first classify to the 35,000 precision categories in the WAND Taxonomy, UBL will be able to categorize companies to multiple other categorization schemas including NAICS, SIC, UNSPSC, and any number of local search and yellow pages category structures.

UBL is the industry initiative that allows businesses to enter their listing data in one place for a small fee and for that data to be distributed to all major US online Yellow Pages, search engines, industry directories and 411 directory assistance.

"The WAND Taxonomy will allow UBL to better fit the different classification methods of the many directories to which we are distributed," said UBL President, Chris Travers. "WAND offers UBL an ideal solution in a non-standardized world."

"For the businesses looking to be listed, the keyword selector tool will provide suggested terms describing their business which will allow them to be found better in searches."

Ross Leher, WAND's CEO, said: "We are pleased that UBL saw the value of our local search taxonomy. WAND will make it easier for the UBL listings to be integrated into existing directory classification systems and to be easily integrated into a large number of local search sites, furthering the mission of UBL to allow the SME to manage its online business information in a single location."

Interactive Local Media 2007 is organized by Kelsey Group and Search Engine Strategies Local (SES Local).

About WAND, Inc.
Since 1995, WAND (www.wandinc.com) has developed structured multi-lingual vocabularies with related tools and services to power precision search and classification applications on the internet. From our custom travel, jobs and skills, and medical taxonomies to our cornerstone and product and service taxonomies, WAND's taxonomies are well-structured, deep, precise, and best in class.

About UniversalBusinessListing.Org
UniversalBusinessListing.Org is an industry group initiated and organized by Name Dynamics, LLC with offices in New York, NY and Charlotte, NC. Media inquiries can be directed to Doyal Bryant and Chris Travers. Contact: contact(at)universalbusinesslisting.org. Phone: 646-289-3750

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