Consumers Don't Remember Holiday Gifts, Survey Finds
41% of respondents couldn't recall best holiday gift they received last year.
Sterling, VA (PRWEB) November 28, 2007 -- U.S. consumers are not finding traditional holiday gifts memorable, according to an Excitations survey released today in which 41% of respondents could not even recall the best holiday gift they received last year.
The survey, conducted by the online survey firm Zoomerang on behalf of Excitations, the nation's leading online provider of experience gifts, also found that roughly one-third (34%) of consumers could not remember a single gift they received last year from their spouse or significant other.
"When it comes to holiday gifts, if consumers can't remember the best of them they sure aren't going to remember the rest of them," said Kim AuBuchon, co-founder and chief operating officer at Excitations. "What this survey makes clear is that despite a glut of electronics, gift cards and other material items available for shoppers to buy friends and family, these traditional gifts are not creating lasting memories or resonating with the recipient."
Experience Gifts Gain in Appeal:
Experience gifts (skydiving, gourmet cooking lessons, whitewater rafting, wolf watching, etc.) represent the fastest growing category within the $250 billion a year gift market. Nearly a quarter (23%) of "decided" gift givers indicated in the survey they plan to give someone an experience gift for the holidays this year, reflecting an increasing consumer appetite for memorable gifts that truly reflect their passions and personality.
And when asked what type of gift creates the most lasting memories, 40% of respondents selected experience gifts; outpacing jewelry (39%); electronics (11%); cash (6%); or clothing (4%).
Among experience gifts, men identified family-oriented experiences (24%) and sports (23%) as their top choices, while women surveyed overwhelmingly opted for pampering and relaxation experience gifts (58%), followed by family-oriented experiences (23%).
Additional survey findings:
| | - 69% of respondents did not receive a gift from their company or boss last year
- Nearly half (48%) of parents surveyed said it was either "very" or "somewhat" difficult to find holiday gifts that encourage their child to engage in physical activity
- 35% of consumers spent over $200 on a holiday gift for their spouse or significant other last year; 26% spent $100-200; 20% spent $51-100; and 9% spent $50 or less
- When asked to identify the most important factor in choosing a gift, 32% answered, "the gift fulfills a passion or desire," outpacing results that the gift is practical (21%), unique (23%) or on time (5%)
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Survey Methodology:
The Excitations memorable gift survey was conducted online by Zoomerang during the week of November 12 - November 16, 2007 among 1,101 U.S. consumers age 18 and older. The survey respondents were 53% female, 47% male.
About Excitations (www.excitations.com):
Excitations is a premier gifting company offering a wide variety of unique life experiences as memory-making gifts. From photo safaris to hang gliding, from llama treks to glass blowing, Excitations is the exciting, reliable and easy answer to every gifting occasion - each 'Excitation' set to thrill, rejuvenate and enjoy. For kids or adults, for friends and family or corporate clients, something can be found to suit all budgets and personalities -- starting as low as $50. As featured on NBC's "Today" and CBS's "The Early Show," more information can be found at Excitations.com.
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