London, UK (PRWEB) November 29, 2007
Online fragrance magazine, Basenotes.net, have announced the opening of their annual consumer led awards. Respected for almost a decade for their insight into the opinion of the scent buying public, the Annual Basenotes Fragrance Awards offer the site's 300,000 monthly visitors a chance to vote for a range of products across eleven categories including both feminine and masculine fragrances. This year the categories are as follows:
Best new fragrance (Masculine and Feminine)
Best overall fragrance (Masculine and Feminine)
Best fragrance for day (Masculine and Feminine)
Best fragrance for evening (Masculine and Feminine)
Best fragrance packaging (Masculine and Feminine)
Best designer, mainstream or fine fragrance (Masculine and Feminine)
Best niche, independent, artisan or boutique fragrance (Masculine and Feminine)
Best mass-market, drugstore, budget or direct-sell fragrance (Masculine and Feminine)
Best celebrity fragrance (Masculine and Feminine)
Best fragrance house
Best fragrance blog
Previous winners include Chanel No.5 (best fragrance - feminine), Sarah Jessica Parker's Lovely (best celebrity fragrance - feminine) and Guerlain (best fragrance house). The Basenotes awards offer a valuable insight into the preferences and opinions of Basenotes' highly targeted audience of fragrance enthusiasts and for this reason the indie event has reached cult status not just among the online community, but amongst the industry professionals and retailers who also frequent the site. Basenotes' editor, Danielle Osborne, says of the awards "it is always a very exciting time of year for us. It helps us to identify with our readers that little bit more by giving us an insight into what has captured their imaginations throughout the year. The response is always enthusiastic and we get a great deal of engaging correspondence regarding this event from a wide range of people - from the fragrance fan to the perfumer to the online retailer."
One of these retailers is FragranceNet.com, who have partnered with Basenotes for the second time in the capacity of awards sponsors. Jason Apfel, President and CEO of FragranceNet.com, says "FragranceNet.com is happy to be sponsoring the 8th Annual Basenotes Awards. We have had a strong partnership with Basenotes for several years now. FragranceNet.com values its association with Basenotes and its readers and appreciates all the individuals who take the time to vote for the awards each year. Their support is what makes our partnership with Basenotes such a great success."
The Annual Basenotes Fragrance Awards traditionally offers a prize to a randomly selected voter and this year that prize is being offered by FragranceNet.com. A $250 gift certificate to spend on a selection of the thousands of products available at FragranceNet.com's online store will be presented to the winner whose name will be drawn when the award results are announced. Voting for the awards is open from the 27th November until 31st December 2007, with both the results and the winner of the gift certificate being announced at the beginning of February 2008. Votes can be registered at http://www.basenotes.net/awards
Basenotes.net was launched as an online reference guide to the world of fragrances. The site features a fully searchable database of over 10,000 fragrances with over 30,000 consumer reviews.
The site is regularly updated with industry news, fragrance articles and interviews with members of the fragrance industry. Basenotes also boasts a lively discussion forum, where fragrance aficionados can discuss all aspects of the fragrance world.
Since Basenotes' launch in August 2000, it has grown to become the largest fragrance information resource on the internet, and has been featured in The New York Times, Elle, The Evening Standard, The Times, The Guardian, Men's Health, FHM, MSNBC.com and trade magazines, Perfumer and Flavorist, Beauty Fashion and Cosmetics Magazine. The site also picked up the Best Broadcast Editorial Award at the Canadian Fragrance Awards.
FragranceNet.com was created to provide the public with access to the largest inventory of genuine, brand name fragrances, skincare, candles, aromatherapy and more at the lowest possible prices.
Trusted since 1997, FragranceNet.com carries over 10,000 products from the leading designers at discounts up to 70% off department store prices with Free US Shipping on all orders over $60.
All of the products showcased throughout the site are 100% original brand names. FragranceNet.com only carries genuine brand name perfumes and colognes - absolutely no imitations.