US eLearning Market Reaches $13.6 Billion in 2007

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New buyers create new revenue streams for suppliers.

The US Market for Self-paced eLearning Products and Services: 2007-2012 Forecast and Analysis.

Ambient Insight today announced a newly revised forecast on the US eLearning market called, "The US Market for Self-paced eLearning Products and Services: 2007-2012 Forecast and Analysis."

"This report includes the most detailed analysis of the US e-Learning market ever published," comments CEO Tyson Greer. "The current industry is growing at 22% with new buyers demanding new types of products. This report answers the question, 'what do these customers want?' and identifies a wide range of revenue opportunities for suppliers."

The report forecasts the expenditures of eight buyer segments: consumer, corporations, federal government, local and state government, K-12 academic, higher education, associations, and healthcare. Additionally corporate is broken out by four sub-segments and federal government is broken out by military and civilian agencies.

The free executive overview is available at:

"Some of the more innovative products that have emerged recently include hosted Web 2.0 authoring tools, learning appliances pre-stocked with courses, and marketing-based consumer education portals," reports Sam Adkins, Chief Research Officer and author of the report.

For each buyer segment analyzed in the report, spending on six types of Self-paced eLearning products is forecasted including: IT packaged content, non-IT courseware, custom content services, hosting services, authoring tools, and installed learning technology. Platform hosting services is the fastest growing product in the US market followed by learning outsourcing services with demand particularly strong in the small and medium business (SMB) segments.

"One interesting trend is that for the first time in over five years the demand for both tools and installed learning platforms is in positive territory again," adds Adkins. "The needs of new buyers outside the enterprise have sparked a wave of innovation by responsive suppliers. Clearly, we have entered a 'post-enterprise' phase in the industry."

About Ambient Insight LLC
Ambient Insight is an integrity-based market research firm that uses predictive analytics to identify revenue opportunities for suppliers. Our research is unique because we analyze the spending behavior of all US buyers, not just corporate. Visit us at:

For more information on this research, please contact:
Sam S. Adkins, Chief Research Officer
Ambient Insight LLC


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