Snooth Announces $1 Million in Angel Funding

World's most comprehensive wine review site plans international expansion.

New York, NY (PRWEB) November 30, 2007 -- Snooth (http://www.snooth.com), the world's most comprehensive wine review site, today announced $1 million in angel funding from the company's initial backers, as well as a new group of international investors. This is the company's second round, following an initial $300,000 raised in December 2006.

The new funds will be used to scale the development team, integrate the current backlog of merchants that have already partnered with Snooth and add new retailers worldwide.

Launched in June 2007, Snooth is a highly interactive, social database of the world's wine, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, browse ratings and reviews, as well as seamlessly buy from a network of over 1,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth's recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

"Snooth is a powerful tool that helps average wine drinkers and connoisseurs alike find better wine experiences," said site founder Philip James. "The site's detailed search options and social recommendations allow users to quickly cut through the clutter to find the perfect wine for their individual preferences."

Snooth has also been introducing new functionality, allowing for a deeper and more interactive user experience. For example, the "My Wines" feature allows users to build and manage their personal wine collection, maintain wish lists, track reviews and keep detailed notes about their personal impressions. The company has also debuted charts that illustrate how a specific wine's rating changes over time and breaks down by level of popularity.

About Snooth:
Snooth is a revolutionary web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines.

Snooth is the world's most comprehensive wine database, featuring over 1.9 million reviews for over 300,000 wines. It offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of over 1,000 merchants and wineries and critics including wine.com, Sam's Wines and Spirits, K&L Wine Merchants, Beverage Media and Inertia Beverage Group.

Snooth launched in June 2007.

http://www.snooth.com

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