The faith and family market is highly sought-after, yet difficult to reach effectively. Fragmentation of the market across thousands of sites makes it a challenge for marketers to build brand awareness or maximize return on investment
(PRWEB) December 04, 2007
New York, NY (PRWEB) December 4, 2007 -- Veremedia, Inc., announced the development of the world's largest faith and family vertical advertising network, heralding a new wave of Christian digital marketing. The network offers marketers unrivaled access to an untapped, new market of faith and family consumers.
"The faith and family market is highly sought-after, yet difficult to reach effectively. Fragmentation of the market across thousands of sites makes it a challenge for marketers to build brand awareness or maximize return on investment," said Michael Moon, CEO. "We have aggregated this scattered audience into a single powerful niche market so our clients can reach an unsurpassed number of faith and family consumers through one point of contact."
Veremedia's advertising network now reaches 6 million unique users across 1,000+ faith and family websites. The new vertical uses expansive reach, targeting capabilities, and online advertising expertise to create value for marketers.
"Our goal is to help advertisers become powerful interactive advertisers in the faith and family market," said Moon. "America's most voracious consumers are families. We believe the faith and family market is the largest and most powerful niche audience out there."
Nearly two-thirds of online Americans use the Internet for faith-related reasons, according to a Pew Internet research report. The 64% of Internet users who perform spiritual and religious activities online represent nearly 82 million Americans.
Industry analysts recognize that the faith and family market is an underappreciated but powerful audience that can't be ignored. "Christians are an underappreciated market," commented an Inc.com article that commended the success of The Passion of the Christ. Fox Entertainment found the faith and family market is "underserved," and subsequently created the Fox Faith brand.
The vertical ad network model allows Veremedia to give marketers unrivaled access to the viable faith and family market.
In recent years, ad networks have been earning an increasing share of marketing budgets as marketers discover that they deliver results, according to iMedia Connection. Vertical networks have been welcomed as the next logical evolution of the ad network. A vertical ad network brings greater focus that translates to higher revenue for publishers and better results for advertisers.
Veremedia uses cutting edge technology to track and optimize all campaigns to create lift in brand awareness, generate leads, and drive direct response.
About Veremedia, Inc.
Veremedia provides advertisers with direct access to the largest faith and family media inventory on the web across a network of over 1,000 sites to reach 6 million unique monthly visitors. The interactive media leader enables advertisers to target faith and family audiences through behavioral, contextual, geographic and demographic technologies. Founded in 2005, the company is privately held and is currently headquartered on Wall Street in New York City. For additional information, visit http://www.Veremedia.com .