Automotive Study Reveals Top 10 Cities Where Consumers Most Likely to Buy Vehicles in 6 Months; Media Attitudes Point to Radio Advertising

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A recent automotive study from Experian Research Services suggests that consumers' intent to purchase automobiles within the next six months is highest in the Western and Southern regions of the U.S. The study further illustrates which media channels advertisers should focus on to reach these consumers.

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A recent automotive study from Experian Research Services suggests that consumers' intent to purchase automobiles within the next six months is highest in the Western and Southern regions of the U.S. The study further illustrates which media channels advertisers should focus on to reach these consumers.

Find out which cities these consumers live in. Download a free consumer chart of the top 10 cities from Experian Research Services: http://www.smrb.com/auto.

Chris Wilson, president of Experian Research Services, states that this data intelligence is critical to understanding these consumers' attitudes. "This information enables marketers to determine which media channels are best to reach targeted demographics. For example, in Odessa-Midland, Texas, 42 percent of people rely on radio to stay informed, suggesting that radio advertising is a preferred choice among consumer in this market," explained Wilson.

Watch Wilson explain how to get the most out of your consumer intelligence on the local level: http://www.youtube.com/watch?v=fr1YVeS5ldA

Wilson added that marketers need to know as much as they can about their consumers. "The Experian Local Consumer Study encompasses market intelligence on a wide range of variables including new and used cars, purchased and leased vehicles, foreign versus domestic and make and type of vehicle," said Wilson.

Experian Local Market Services include targeted consumer and business marketing lists, geographic mapping analysis, local market consumer research and geographic/ socio-economic segmentation. (For more details, visit us at http://www.smrb.com).

Experian Research Services: The mission of the group is to enable clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. Experian Research Services operates: Simmons (a full service, consumer research organization that has been The Voice of the American Consumer for over 50 years) and Vente, a real-time online quality lead generation service. In 2006, Experian Research Services was ranked the fastest growing market research company by Jack Honomichl, the leading market research industry authority.

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VALERIE JENNINGS
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