Papierdoll LLC Enters into Strategic Partnership with Grechen's Closet LLC

Share Article

Papierdoll enters content trade agreement for Thriftychick brand with Grechens Closet providing coupon codes, sample sales and women's shopping guides.

Papierdoll LLC, a leader in online fashions publishing targeting women and Grechen's Closet LLC a leader in online independent boutique coupon codes and shopping, today announced a strategic partnership between Papierdoll llc's Thriftychick brand and Grechen's Closet llc's Grechencloset.com website. The strategic partnership looks to exploit the best of both companies' core strengths. This will be accomplished through content trades, combined ad sales and cross-promotion via database marketing.

"This partnership helps both sites reach a similar audience with complimentary content," said Sam Francois, executive director, Papierdoll LLC. "As the market for coupon codes and shopping guides become more crowded with duplicate content, partnerships like this help us stay above the fray with exclusive features and codes."

Papierdoll's Thriftychick website was originally created and owned by Lisabeth Sorensen of 32Flavors inc. The site was acquired by Papierdoll LLC October 2005 and has grown since that point with thousands of unique visitors daily, a reader e-mail database that has tripled in size since the acquisition and being named a Forbes Magazine top shopping pick in 2006 and a Top Holiday shopping pick by TheStreet.com.

"We are so excited to be working with Papierdoll's ThriftyChick brand to bring their unique content to our visitors and brand Grechen's Closet as THE premier source of exclusive discounts for independent boutiques online; this is a win-win situation for both our organizations," said Grechen Cohen, President & CEO, Grechen's Closet LLC.

In addition to the current content sharing agreement, both companies are already featuring each other's content in their large weekly newsletter mailings. The end result is to provide customers with a broad range of shopping content and coupon codes not found in competitor publications.

About Papierdoll
Papierdoll LLC is an online publishing company focused on delivering fashion content via its Papierdoll Magazine website, Thriftychick shopping sites, iPapier international fashion blog and Look photography blog. Papierdoll operates in the United States, UK and Canada and can be found on the web at http://www.papierdoll.net.

About Grechen's Closet
Grechen's Closet is a popular online shopping magazine where thousands of women visit each day to read new reviews, find exclusive coupon codes, get daily updates and sale notices, and search through the most comprehensive Designer Directory of where to buy more than 1100 designers online.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

SAM FRANCOIS

Grechen Cohen
Visit website