eCommerce Marketing Company Seeks Mom Entrepreneurs for Inclusion in Direct Mail Catalog
Mom-operated ecommerce retailers can apply to position their products in front of 50,000 targeted direct mail consumers in a fresh and economical approach to ecommerce marketing.
La Quinta, CA (PRWEB) December 27, 2007 -- Hybrid Media Marketing, an ecommerce marketing company specializing in online lead generation through catalog marketing, is currently considering women-operated ecommerce retailers for inclusion in their spring 'Family Favorites' direct mail consumer catalog.
eCommerce Marketing Slideshow
The unique ecommerce marketing strategy offers ecommerce retailers an opportunity to 'lease' space in a far-reaching direct mail catalog for a fraction of the cost of producing a full catalog.
Hybrid Media Marketing is currently running an aggressive promotion offering $700 off the published rates.
With a limited space of only 46 catalog pages available, ecommerce retailers are encouraged to apply for consideration immediately to secure placement.
A slideshow overview, detailing the ecommerce marketing process is available for viewing at http://www.slideshare.net/cokelly/e-commerce-conversion-marketing.
To be eligible for consideration, retailers must have a user friendly ecommerce website offering products that appeal to families with young children and grandchildren.
"We believe that 2008 will bring record success for small businesses and work at home moms than it is today because of shifts in low-cost, high reach advertising. Our sole priority is helping the small business enjoy the exposure of their biggest competitors at a price that is affordable," says Christine O'Kelly, founder of Hybrid Media Marketing (http://www.hybridmediamarketing.com).
The direct mail consumer catalog will ship to 50,000 US residents with a history of making online purchases.
"Direct mail catalogs work. Companies like L.L. Bean and Lillian Vernon have built billion dollar empires through catalog marketing alone. The trouble is that catalog production is far beyond the budget of most small retailers. Hybrid Media Marketing's catalog strategy is designed specifically for the small retailers that cannot afford the astronomical costs of producing a full product catalog," says O'Kelly.
By sharing catalog space with other retailers, small business drastically reduce the cost of catalog production and mailing, yet still reap the benefits inherent of direct mail catalog marketing.
"Direct mail catalog exposure presents an incredible opportunity for online retailers to get their products in front of a massive audience of targeted buyers. With the volume catalogs we deliver, even a 1% conversion rate equates to 500 sales. For the retailers whose average order is $50, one catalog run at this conversion rate would generate $25,000 in sales," says O'Kelly.
The catalog is designed to introduce consumers to products and then drive buyer to the retailer's own ecommerce website where they then have the opportunity to introduce additional products to increase total order purchases.
Retailers interested in being considered for the inclusion in the spring direct mail catalog can submit their requests through the contact form on the company's website at http://www.hybridmediamarketing.com.
About Hybrid Media Marketing: Hybrid Media Marketing is operated by two mom-entreprenuers and is passionate about providing small businesses the leverage to build their businesses with unique and affordable marketing strategies. Hybrid Media Marketing offers affordable ecommerce marketing solutions for small businesses online retailers. The company's unique direct mail catalog marketing strategy is designed to drive online traffic in a way that is affordable for small businesses.
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