Simplicity of Service to Attract Travelers in 2008

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Recent market research has identified simplicity of navigation and visibility of special offers as the principal methods of attracting travelers to Europe in 2008. With the launch of its brand new site oh-holidays.com targets the most popular European vacation destinations.

The greatest market expansion in European tourism has been in weekend and city breaks, with Barcelona, Berlin and Prague showing the greatest increase. Recent research by Jupiter Research indicates that for success in such a greatly expanding yet competitive market, the simplification of the reservation process and promotion of special offers should be given priority. Oh-holidays.com, a leader in the European online accommodation sector, is proud to announce the launch of its brand new website on Monday 3rd December 2007 in order to meet the constantly increasing demand for short term rentals.

Oh-holidays has recently added 20,000 new apartments and holiday homes and 10,000 hotel rooms to its catalogue. The top European destinations coincide with the cities in which oh-holidays.com offers the greatest number of properties.

In a recent survey carried out by Jupiter Research, the simplicity of the research process was identified as the main key to success in the internet travel marketplace. The new site has been developed with enhanced search options and ease of booking in order to meet the demands of an ever expanding market. "In this competitive marketplace, online travel providers must find ways to both engage and simplify the online travel experience." Oh-holidays.com has responded to these demands by creating an attractively designed, more user friendly website with an intuitive interface, and a simplified search and payment process.

In order to process a greater number of destinations and accommodation, the new oh-holidays.com site includes improved location filters which break down the search into countries and regions and filter the results procured from the initial search. Furthermore an advanced search allows the customer to search according to their specific requirements.

The survey also highlighted the importance of special deals and offers to regular users of online travel sites. The new oh-holidays.com site includes a section devoted to last minute offers, early bird promotions and other special offers to cater to these trends. The newsletter is a recently added feature which will keep customers informed about special offers, promotions, with regular features on different destinations around Europe.

About Oh-holidays.com
Open House Spain S.L. is a leading independent Spanish agency with its 4 websites providing a wide range of accommodation in 16 European countries. Open House Spain proudly boasts 10 years experience in the field and since the launch of oh-barcelona.com in 1997 the company has grown from strength to strength.

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Judith Arkle
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