Santa Barbara, CA (PRWEB) December 4, 2007
Parents, schools and government cannot stem the tide of sedentary lifestyle ailments caused by kids' use of activity-reducing technology. While the rate of obesity, diabetes, depression, dyslexia, and ADHD continues to grow, kids insist on a lifestyle they have come to know since birth.
Sportwall International, a manufacturer of interactive fitness systems, has seen the need to assist with more than product. "The fitness industry needs a trusted solution that can be implemented quickly and easily," says Cathi Lamberti, CEO. "Sportwall's turnkey computer games make you sweat, provide a powerful family attraction and focus on eliminating the issue of too expensive, too difficult to manage, and too much space required."
Fitness clubs opening their doors to kids and families have discovered strong profitability in new memberships in addition to earning public recognition and appreciation. An essential component of Sportwall's success is the inclusion of a turnkey marketing materials package to help clubs promote their new business model. "There is more to kids' fitness than just buying some extra equipment," says Lamberti. "The entire business model needs to include some space adjustments, training of staff, and a marketing package that helps to inform the public of the arrival of a kids program. Sportwall provides tried and tested group and individual training lessons. The proven business model and training lessons enable a club's staff to be operating in a day."
The International Sports Sciences Association, one of the nation's leading fitness certification companies, has teamed up with Sportwall to provide installation and training on equipment for facilities at the local level. A select group of ISSA Certified Fitness Trainers will help facility owners who have purchased Sportwall equipment to both install the product, as well as train their staff to make the best use of their new purchase. These elite ISSA trainers are also now considered "pre-certified" to train fitness clients and members on Sportwall equipment already installed in their regions. "The potential impact of interactive equipment on the fitness industry, and on youth fitness and the health of our children in particular, is tremendous," says Dr. Sal Arria, co-founder of the ISSA. "The ability to safely and effectively utilize this new technology in training a range of clients will no doubt become a growing necessity for qualified fitness professionals in years to come."
The International Sports Sciences Association is in the process of drafting a certification course for Sportwall that will certify personal trainers to train fitness clients on each type of Sportwall equipment. The Exergaming certification is anticipated to be available online in late 2008.
Clubs are discovering that Sportwall programs promote membership retention because kids' enthusiasm encourages parents to keep coming back. Parents are thrilled because they are now taking home happy, exhausted kids. Sarah Jones, Regional Fitness Director, Spectrum Health Clubs says, "With youth programming being top of mind, we at Spectrum Health Clubs are using Sportwall as a tool to get kids excited about exercise, and to provide them with a great workout experience. We're finding that Sportwall is not only a fantastic option for youth fitness, but our 'young at heart' members are benefiting from the fun as well."
And schools are discovering an impact on a neurological level, as well as significant inclusivity gains. Todd Keating, a P.E. teacher from River Woods Elementary School asserts, "[Sportwall Training Stations] use of multi-sensory stimulation (sight, sound, hearing) to motivate students provides physical activities that positively affect academic brain based learning and make learning fun." Karen Perry-Kaplan, a P.E. specialist from Schofield Elementary agrees and adds, "The Sportwall Training …is well received by elementary students of all ages and levels of skill. Most noticeable was that the less skilled participants got the most encouragement from their team members and showed the most improvement in both skills and attitude. It definitely improved their self esteem and motivated them to work hard and do their best."
Sportwall International, Inc., based in Santa Barbara, CA, was founded in 1990 to develop, manufacture and market advanced interactive fitness systems for people of all ages. Sportwall provides full turnkey individual and group training systems packaged with programs for cardiovascular, neurological efficiency, speed/agility, and motor skills training. To learn more about Sportwall visit http://www.sportwall.com or call Cathi Lamberti (800-695-5056 x104).
About the International Sports Sciences Association:
Since 1988 the International Sports Sciences Association (ISSA) has provided certification and continuing education to over 80,000 fitness professionals. ISSA certifications are recognized worldwide. From Sports Conditioning to Youth Fitness, ISSA offers nine certification programs and dozens of continuing education courses. For more information on the ISSA, please visit: http://www.issaonline.com or call Sabeen Sadiq (800-892-4772 x157).