Vancouver, BC (PRWEB) December 14, 2007
VKI Studios today joined the group of companies authorized by Google Inc. as a Website Optimizer Authorized Consultant (WOAC).
The Google Website Optimizer™ service enables site owners to set up A/B and multivariate tests on their web pages, to determine which combinations of elements (text, images, etc.) most effectively convert surfers into customers.
The application service is free online. However, getting the most of it requires not only some technical knowledge, but also the marketing experience to know which website elements to test. This is where Google's partners, the Website Optimizer Authorized Consultants, come in. Darcy Foster, President of VKI Studios explains:
"To get actionable results from your experiments, you first have to be able to spot potential problem areas on your web pages. Then, you have to know how to change copy, layouts and promotional ideas for the better. Just making a bunch of random changes is a waste of time and resources. To get results quickly, you have to know what you should test first.
"We've developed a highly methodical process for optimizing web pages. It took a great deal of time and effort to get here, but we're now able to quickly identify opportunities for improvement. And we're very efficient at developing and implementing test pages.
"The results have been staggering," Foster continued. "By applying our process to landing page optimization, we're raising our customers' conversion rates by 15 to 200% and more. Google's Website Optimizer, implemented properly, is truly a revolutionary tool."
With its new WOAC designation, VKI Studios becomes one of only three companies worldwide to have earned all three of these Google certifications: Adwords Qualified Company, Google Authorized Analytics Consultant (GAAC), and now Website Optimizer Authorized Consultant. VKI Studios is headquartered in Vancouver, BC and serves clients worldwide.
Google and Google Website Optimizer are trademarks of Google Inc.
503-1080 Howe Street
Canada V6Z 2T1