Aliso Viejo, CA (PRWEB) December 3, 2007
SMS Media Group announces the launch of Cell Phone Ads, the first of its kind network for advertisers to market to opt-in cell phone subscribers.
The Cell Phone Ads network lets advertisers place up to 60 characters of text on mobile content such as news, entertainment, finance and other timely alerts.
Advertising on cell phones is predicted to be worth $10 billion by 2010, and SMS is expected to be the most widely used platform by wireless users. Over 350 billion text messages are sent each month around the world, with over 15 percent of these messages, according to Yankee Group, being commercial or marketing in nature.
Unlike mobile web or mobile search advertising, Cell Phone Ads offers direct SMS marketing to the wireless users inbox. These advertisements can be targeted according to user demographics and list preferences. "It's the next evolution of direct marketing, and it's virtually untapped by advertisers," says Gary Brooks President of SMS Media Group.
Cell Phone Ads offers a non-intrusive way to advertise on cell phones due to the fact that subscribers have signed up to receive content they enjoy getting on a regular basis.
"The Cell Phone Ads network was developed to fulfill three purposes," explains Brooks ... "First, to provide a way for advertisers to reach their mobile audience; second, to allow publishers to monetize their mobile content; and third, to allow subscribers to receive mobile content that is ad-supported."
According to Forrester Research, 43 percent of U.S. marketers are using or are about to use mobile marketing in the next 12 months, and nearly 90 percent of major brands plan to market on mobile phones by 2008.
To learn more about advertising on cell phones or to request a data card, go to CellPhoneAds.com.
About SMS Media Group
Founded in 2002, SMS Media Group (SMSMG) is a mobile media company specializing in permission-based SMS communications to cell phones, otherwise known as "text messaging." The company's focus and strategy is divided into three segments: messaging, advertising, and content. SMSMG's mobile messaging platform, SMSdelivery™, allows businesses to send text messages to wireless subscribers.
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