New Company Fills Gap With Professional PowerPoint Services and Resources

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Presentation Tree formed to serve growing need for professional support in creating excellent PowerPoint presentations.

We live, breathe, and eat PowerPoint and it's great. When you think about it, it's really four jobs in one: writer, graphic designer, computer/technical geek and public speaker. You have to be good in all these areas to create a truly great PowerPoint presentation.

The new PowerPoint design firm, Presentation Tree, that launched on November 1, 2007 has roots reaching back to the early days of PowerPoint and computer-created slide shows. The Presentation Tree website offers professional PowerPoint Design services as well as templates, tips and resources.

"We've been delivering high-end, polished PowerPoint presentations for clients across America since 1996, when the application really started to take off," said Paul Tumey, founder and Creative Director of the company based in Seattle, Washington. "Over the years, we've developed an unusually deep understanding of the medium. Plus, we have perfected several unique methods of fast, client-responsive presentation design using high-end graphic design tools in synergy with PowerPoint."

Presentation Tree supports clients who seek to make PowerPoint presentations a valuable part of their organization's marketing and outreach by offering custom design of slides and templates, presentation makeovers, and PowerPoint training.

The Company also expects to take on significant projects in the creation of presentations that have a longer shelf-life than one or two events, such as training and testing CDs, self-running kiosk sales presentations and web-based educational presentations. "PowerPoint can be a highly effective communications tool for many needs. It's a lot cheaper to create and update a PowerPoint than a video, or a section to a website," observed Tumey.

Presentation Tree began as the seed of an idea. When founder Paul Tumey was working in the creative services department of a major Seattle corporation, he observed first-hand the vast need for support in creating PowerPoint presentations. In 1996, he took his corporate experience to the other side of the counter and co-founded Dreamingdog Studio, a graphic design company that served many Seattle-area companies, including Expedia, Inc. and Starbucks Coffee Company. As the firm designed numerous communications pieces for various clients, they discovered a surprisingly large demand for help with creating great PowerPoint presentations.

"Creating a great PowerPoint show is actually pretty hard for most people. Because the application is bundled with Word and Outlook, there is an expectation that it should be easy to master, but that's not so. You have to be technically-minded and yet also know something about graphic design, writing, and public speaking. If you want to be really effective, then a background in marketing and communications helps, too. That's a fairly rare skill set."

Seeing the growing need for expert PowerPoint services, Tumey rebuilt and expanded, creating Presentation Tree to focus exclusively on rapidly delivering visually-dynamic presentations that align with their clients' goals.

Established in new offices in Seattle, Presentation Tree is ready to deliver a service package that founder Tumey feels is unique. "If you Google 'PowerPoint services,' you get about a hundred listings. When you look at these sites, you see they are mostly pushing pre-made CDs of templates and art. It's difficult to find companies out there that specialize in delivering custom PowerPoint design and support. We see this gap and we are committed to filling it."

Tumey thinks the surprising lack of PowerPoint design firms is no accident. "Most larger ad agencies and graphic designers don't take the tools in PowerPoint seriously," he said. "Compared to their sophisticated designer tools, it's awkward and limiting for them, so they don't spend a lot of time working with the program and building a knowledge-base of solutions, like we have done at Presentation Tree."

Presentation Tree spreads its branches beyond work-for-hire projects. "We're on a mission to improve the world's forest of PowerPoint presentations," said Tumey. "I think most people would agree that many of the PowerPoint shows they have sat through could be better. Well, that's what we're really here for: to make presentations more lively, more interesting, and to drive the messages home."

Supporting this mission is a brand new website at http://www.presentationtree.com that offers a section called "The Greenhouse" which features an extensive and growing library of free PowerPoint templates, artwork and tips. Tumey feels it is important to reach out to all PowerPoint users in order to stay in touch with the changing needs of the market. "We live, breathe, and eat PowerPoint and it's great. When you think about it, it's really four jobs in one: writer, graphic designer, computer/technical geek and public speaker. You have to be good in all these areas to create a truly great PowerPoint presentation."

In addition to an array of samples of the Company's work, the website currently offers illustrated articles on the nuts and bolts of using PowerPoint, free professional-quality templates, several files of useful artwork for PowerPoint slides created by Presentation Tree and an "Ask the Expert" page where visitors can get free answers to their questions about the application. New articles, free templates and art are added to the site on a weekly basis.

"We help our clients and the visitors to our site create better PowerPoint presentations more efficiently," said Tumey. "Ultimately, Presentation Tree means clearer communications with fewer resources used and that's a significant value."

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