The Rules of Seduction - Leading UK Seduction Company Appears on Channel 4's One off Seduction Special

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Can women really be seduced into bed on the same night of meeting them? Richard La Ruina (Gambler) is a dating guru and provides one of the only seduction companies in the UK focused on helping men obtain their dreams with women. He is featured on a new Channel 4 show called "The Rules of Seduction".

Today's dating game is tough, men have to approach, men have to ask for the number, men have to be interesting, funny and confident. It's not surprising that so many are unsatisfied with their love life. Now, they can do something about it.

In the past dating was made out to be a battle of the alpha male, women were attracted to the male who possessed that aura of male dominance about them, nowadays it's not that different but as the people and culture's have advanced so has the game itself. Richard La Ruina (Gambler) of PUA Training runs a successful life coaching business in London specializing in the area of dating, he says "Today's dating game is tough, men have to approach, men have to ask for the number, men have to be interesting, funny and confident. It's not surprising that so many are unsatisfied with their love life. Now, they can do something about it."

Richard was approached by Channel 4 this year asking him to be featured on their new show "The Rules of Seduction" along side other PUA's (Pick Up Artist's) in the UK and the US. Over the past year the community of Pick up Artists has grown exponentially and continues to grow due to the vast amount of guys wanting to improve their love lives. With LAIR's (small groups of guys) popping up all over the world, it's now becoming more main stream and is being accepted.

PUATraining is Europe's largest Seduction company, having trained almost 1000 men in the art of seduction. Students take part in live training events which can span a few hours, a weekend, or a whole live-in week. The training will always include "in-field training" which involves going and meeting women in the street, coffee shops, and bars!

The company run what are known as Bootcamp Events where men are placed under the tutelage of PUA Training's Master Trainers- the likes of which include a pick up artist known as Beckster - a 10 year gaming veteran and Kezia, the world's only female trainer. Over the course of a weekend in the heart of London's clubbing district where they are taught to complete drills such as approaching large groups of women and kissing complete strangers within a mere few minutes, that would, for the Average Joe, prove too daunting a task without having undergone a boot camp.

The show charted the rise of Ian- a computer geek from London who, over the course of the show, was transformed into a latter day Don Juan in the shape of a modern day PUA. After cameras stopped rolling Ian was caught in the throes of two girls battling to get his number at the culmination, when at the start he self admittedly was too shy to hold a woman's gaze.

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