Vindicia Appoints Vice President of Marketing

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Above All and Sun Veteran Sanjay Sarathy to lead global marketing efforts.

Vindicia, Inc., a leading provider of on-demand payment management software, today announced the appointment of Sanjay Sarathy as Vice President of Marketing. In this position, Sarathy will be responsible for the company's global marketing efforts to drive adoption of the Vindicia™ solution through its worldwide channels. Sarathy will report directly to Gene Hoffman, CEO of Vindicia.

Sarathy joins Vindicia from Above All Software, an early pioneer in the composite application market. At Above All, Sarathy served as CEO and joined the company as Vice President of Marketing. He was responsible for the company's worldwide marketing initiatives including product marketing, corporate communications, field marketing and sales development.

"The 100 percent yearly growth that we are experiencing at Vindicia is proof of the market opportunity for integrated billing and fraud management," said Gene Hoffman, Chairman and CEO of Vindicia. "With the appointment of Sanjay and the addition of his business strategy and go-to-market skills, we continue to build the executive team to scale the business and create value for our online merchants."

Before joining Above All, Sarathy spent six years in various marketing roles with Sun Microsystems. While there, he drove the largest revenue-generating software product line at Sun that included XML Web services, Java application servers and EAI infrastructure. In his most recent role at Sun, Sarathy was responsible for creating and implementing the Sun Developer Network that reached three million application developers worldwide.

"The combination of Vindicia's team, business model and unique technology is very compelling," said Sarathy. "Vindicia's solution, especially with its recent addition of fraud screening capabilities, is extremely rewarding for merchants who seek improved customer retention and greater revenue and profitability growth. I look forward to working with the rest of the team to make this opportunity a huge success."

About Vindicia
Vindicia offers an integrated, on-demand billing and fraud management solution for online merchants. Vindicia CashBox™ is a best-of-breed billing system for creating and managing recurring payments and helps merchants improve customer retention and maximize profit. Vindicia ChargeGuard™ provides automated fraud screening and chargeback management services that enable merchants to recover lost revenue. A PCI Service Provider Level 1 company and SAS 70 Type 2 audited, Vindicia is a key payment management resource for some of the best-known brands on the Internet.

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Sanjay Sarathy
Vindicia
650-522-4490
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