Businesses Must Learn To Use Their Websites for Sales and Marketing

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While many companies use their websites only as online business cards, Panama Internet Marketing client study shows. This is a lost opportunity as they can be turned into effective sales and marketing tools. More and more people are using internet as their main source for information - and that information is greatly influencing their purchasing decisions. Companies need to learn more about internet marketing if they seek success online.

Panama Internet Marketing analyzed how its client were using their websites before creating a proper internet marketing strategy. The informal study showed that the majority of companies use their websites only as online business cards.

According to Panama Internet Marketing, every website can be turned into effective sales and marketing tool. As more and more people are using internet as their main source for information, that information is increasingly influencing their purchasing decisions. Companies need to learn more about internet marketing if they seek success online.

Peep Laja, Director of Panama Internet Marketing commented: "The problem with most websites is that they don't sell - and a large number are not even trying to. An effective website should have a modern design that communicates the brand promise of the company, has to be able to generate leads from the website traffic and sell to those leads. Companies need to pay more attention to internet marketing."

While a website is practically useless without visitors, it also does no good when companies are not able to take advantage of their website traffic - no matter how low it is. It all starts with an effective sales copy - the most important component of the website. A sales copy needs to give the readers information about the product or service and needs to convince them they must buy it, or take steps towards buying it.

Even on top websites 95% of visitors won't buy anything on their first visit, even though they might be interested. While there are many ways to approach this knowledge, a good idea is to set up a lead capturing system where the company offers visitors something valuable that is related to its service (but doesn't cost much) in exchange for their contact information.

This process of relationship building is essential to getting the customer's trust, to try out the product without the pressure of a tough sell, and to form a marketing relationship that will allow the company to later sell to its customers.

Stanford University's Persuasive Technology Lab research on what creates trust on websites points out that the main factors can be categorized as follows: transparency, human touch, customer care and security. A website that wants to have success with sales and marketing online has to do well in all of those categories.

About Panama Internet Marketing

Panama Internet Marketing is an internet marketing & SEO company. Panama Internet Marketing key competency lies in turning websites into effective sales and marketing tools.

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