Boston (PRWEB) December 4, 2007
The Chief Marketing Officer Institute announced today a call for papers for its inaugural volume of the Chief Marketing Officer Journal. Scholars and non-academic specialist who have been researching issues related to executive leadership in the field of marketing are invited to submit their work for review. Submissions for this prestigious publication will be accepted online at http://www.ChiefMarketingOfficer.com through Friday, February 29, 2008.
Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and complexity of leadership challenge, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Institute has created the CMO Journal to accelerate the pace of research and theory development, research interpretation and reviews, and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions can be related, but are not restricted, to the following issues:
- The financial impact of CMO performance
- Firm-to-firm variances in CMO responsibilities and/or expectations
- CMO relationships with intra-organizational peers
- CMO-CEO dynamics
- Developmental requirements for CMO success
- Anticipatory theories on the future of the Chief Marketing Officer role
Submissions will be peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The CMO Institute, which boasts the most comprehensive collection of academic research, white papers, and articles dedicated to the role of and leadership challenges facing senior marketing executives, is anticipating publication of Volume I of the CMO Journal in summer 2008. For further information about the Chief Marketing Officer Journal, including submission guidelines, visit http://www.ChiefMarketingOfficer.com.
About the Chief Marketing Officer Institute
Headquartered in Boston, the Chief Marketing Officer Institute is an industry association dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives. To learn more about the CMO Institute, or to access its online research library, please visit http://www.ChiefMarketingOfficer.com