ICE.com Partners with Personal Life Media for Podcast Ad Programs

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Top jewelry e-tailer implements innovative advertising approach to engage with emerging audience.

There's no better way to reach new customers than through such an innovative environment

ICE.com, one of the largest and most respected online jewelers, has launched an integrated podcast advertising program to be heard exclusively on the Personal Life Media, Inc. network. The relationship focuses on leveraging the unique attributes of podcast advertising, including the ability to offer highly-emotive content similar to radio and television, but delivered online. Advertising in downloadable media benefits from the personal nature of "long tail" programming and the deep appreciation listeners have for their show hosts.

In addition to the 30-second audio ads that will run on more than 10 of the network's most popular shows, each host will provide personal endorsements during their shows. Moreover, a 2-minute advertorial interview at the end of many of the shows will incorporate an interview with CEO Pinny Gniwisch. It will focus on advice for gift-givers to help them purchase the "right" jewelry for the holidays by providing "Pinny's Picks" top-selling ideas. This "bonus material" offers an innovative way for ICE.com to directly support podcast listeners in making good buying decisions that delight the recipient.

Each of the shows including Dishymix, On the Minds of Men, Just for Women, Expanded Lovemaking, Sex Love & Intimacy, Aging Gratefully, A Taste of Sex: Three Part Series, Tantra & Kama Sutra and Beauty Now will have unique promotion codes for tracking results in addition to the commercials, host-endorsements and advertorial insertions resulting in added brand recognition and visibility for the established online jewelry company.

"There's no better way to reach new customers than through such an innovative environment," said Pinny Gniwisch, Founder of ICE.com. "Podcasting is the newest medium to emotionally engage consumers. I look at it this way -- Apple has sold more than 100 million iPods, iPhones sales have been over the top and more than 300 million copies of iTunes have been installed. With just those figures alone, it's clear that I have extended my advertising dollar into a new area and have expanded my customer reach. Advertising in downloadable media makes perfect sense as a next generation media channel and Personal Life Media is the leading innovator in this category."

"Pinny has distinguished ICE.com as a pioneer in innovative advertising concepts, said Susan Bratton, Personal Life Media co-founder and CEO. "He's a fearless marketer with the assets and patience to be a leader in any next-generation media opportunity. Plus, promoting his beautiful jewelry to listeners of our relationship, personal transformation, beauty and aging gratefully shows is a lot of fun for everyone."

To take advantage of the ICE.com and Personal Life Media advertising specials, listeners can go directly to the ICE.com site using the unique promotional discount code mentioned in the podcast. Listeners of Personal Life Media shows will enjoy a 20% discount on their jewelry purchases. Diamonds are not included in the discount as the phenomenal pricing at ICE.com and companion site DIAMOND.com does not allow for a further price reduction.

About ICE.com:
ICE.com is committed to providing our customers the best value, quality, service and selection of diamond, pearl and gemstone jewelry in the world.

As one of the largest and most respected online Jewelers, we've been serving over half a million satisfied customers since 1999. Today, we have become the trusted virtual destination for diamond jewelry, engagement rings and fashion jewelry. Our jewelry experts strive to stay ahead of Style and Fashion trends so that we can bring you the very latest in jewelry styles.

About Personal Life Media:
Personal Life Media is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the "cultural creatives" market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats.

The network offers 21 free weekly audio programs, podcasts and companion blogs about relationships, sensuality, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest include life coaching, ecology, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.

Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.

For further information please contact:
Keren Blankrot at kblankrot(at)ice.com or 866-393-9788 Ext: 195
Website: http://www.ice.com

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Keren Blankrot
ICE.com
514-393-9788-195
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