nParallel Develops New Tradeshow Display for The ADS Group

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Agency crafts a custom exhibit based on an innovative design.

nParallel, the international brand communication, merchandising strategy and display agency, announced that it has designed and manufactured a new custom tradeshow display for The ADS Group, a market leader in optical and magnetic media solutions.

"We evaluated three agencies, including nParallel. The other agencies each offered us only one design, and their ideas were conservative," said Sandra Couet, marketing manager, The ADS Group. "nParallel presented multiple creative concepts and design alternatives. Their creative department is outstanding, and their design expresses the leading-edge essence of our brand and makes us stand out above the rest at the shows where we exhibit."

About The ADS Group

Based in Plymouth, Minn., The ADS Group is a market leader in optical and magnetic media solutions. The ADS Group manufactures high-quality DVDs, CDs, USB drives, videotapes and audiocassettes and provides custom media manufacturing, packaging and fulfillment for clients from coast to coast. With state-of-the-art CD/DVD manufacturing capabilities and high-technology offset printing, audio and video production, authoring and encoding services, we specialize in quick turn-around times and single-source solutions -- from multi-language recording, video production, DVD authoring and graphic design to media manufacturing, packaging, assembly, warehousing, order fulfillment and supply-chain management. Our new EnviroConscious Packaging Solutions offers green alternatives in paper, inks and coatings and enables clients to choose sustainable packaging options with the best renewable and recyclable resources for their projects. More information is available at http://www.theadsgroupdifference.com or by calling 1.800.759.0992.

About nParallel

Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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DAVID AQUILINA
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