Sydney, Australia (PRWEB) December 5, 2007
Leading Australian online security company, TrustDefender, has been recognised by finance sector judges from the region with a merit award in the 'Financial Applications' category at the 2007 Asia Pacific ICT Awards (APICTA) which were held last week in Singapore. Judges - from the banking and finance industry - all endorsed the quality of the TrustDefender product suite and noted that 'TrustDefender was a 'dynamite solution' that would solve a growing industry problem, not just in the region, but worldwide'. TrustDefender competed against companies from all over Asia Pacific including China, Hong Kong, India, Korea, Pakistan, Singapore, Indonesia and Malaysia.
"We are extremely thrilled to have been recognised again on the international stage for our online transaction security products, this time having competed against Asia's talented and leading growth economies including China and India."
"Winning this merit award at the APICTAs is the icing on the cake for us in a year that has been so significant with widespread recognition of our leading edge, innovative suite of TrustDefender online security and trust products. To have been recognised and rated so highly by leading judges from the finance industry alongside our peers is both a great thrill and an honour," commented TrustDefender CEO, Ted Egan.
"We are seeing significant interest from Asian banks and the credit card industry in TrustDefender as a tool that can assist them to grow their online customer base and boost customer confidence in online transactions, whilst reducing exposure for them and their customers to online crime and card-not-present related fraud. Receiving an APICTA award in the financial applications category will most certainly give us a boost in recognition and the opportunity to gain a foot-hold into Asia's powerhouse economies," he added.
TrustDefender is soon to launch a new managed service offering which will provide online merchants and other online businesses with an automatic risk score evaluation before they process any transactions, thereby giving an increased level of trust, security and protection at the merchant or financial institution's end of the transaction process.
Additionally, online merchant loyalty and customer confidence in a brand that signs up to TrustDefender's new managed service offering will be enhanced, especially as customers can feel safe that their confidential details are secure.
"We have seen a increasingly growing need for a stronger 'trust relationship' between online business and the consumer especially in the finance sector. Given the increased cyber crime reports in the media, I do not see this slowing down. We aim to capitalise on our successes from 2007 and I predict a strong take up of TrustDefender in the online merchant and banking industries as well as with other industries such as the telecommunications space where companies are looking to value add and build greater trust relations with their customer base both at a retail and or wholesale level in 2008. There is much more innovation to come from TrustDefender," Mr. Egan concluded.