Lynne Hendricks Joins nParallel as Business Development Manager

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Brand communication, merchandising strategy and display agency expands its sales team in Minneapolis.

nParallel, the international brand communication, merchandising strategy and display agency, announced that it has hired Lynne Hendricks as business development manager. Hendricks engages in consultative sales with companies seeking to energize and convey their brands and boost sales with new merchandising systems, store displays and tradeshow exhibits.

"Choosing an agency to design and craft a new tradeshow exhibit or an in-store merchandising display is a challenge. Companies want an agency that comprehends their brand and can show how they will harness their talent and capabilities to meet key marketing goals," said Don Gonse, executive vice president, business development, nParallel. "In our sales process, we engage prospective clients in conversation to delve into their brands and explore how we can fulfill their goals, so Lynne's skills and experience in consultative sales make her a great fit for nParallel."

"From my very first meeting with nParallel, I felt inspired by the agency's creative energy," said Hendricks. "I look forward to helping potential clients discover how we can communicate their brands and promote their products."

Prior to joining nParallel, Hendricks was manager of business development for American Express where she was responsible for selling business travel management solutions to mid-market companies in Minnesota. Her previous experience includes seven years in corporate travel management sales. Hendricks started her career in 1998 as director of sales for The Design Guide, a pictorial resource publication for the home furnishings industry in Los Angeles, Calif.

Hendricks received her B.A degree in art history from the University of Minnesota.

About nParallel:
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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DAVID AQUILINA