Demandware to Host 'Out With The Old, In With The New - Multi-Channel Promotional Prowess' Webinar

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President of the e-tailing group and Demandware to share tactics, timing and best-in-class execution to help retailers achieve multi-channel promotional prowess.

Demandware (, developer of the breakthrough On-Demand eCommerce Platform, will host a live Webinar titled "Out With The Old, In With The New - Multi-Channel Promotional Prowess" featuring retail visionary Lauren Freedman and Scott Todaro, senior director of product strategy at Demandware on Tuesday, December 11, 2007 from 1 p.m. - 2 p.m. EST. The Webinar will feature insights, best practices and promotional insider tips for retailers to start off the New Year with a bang.

Key topics that will be covered during the Webinar include:

  • Best promotions for post-Christmas week
  • Optimizing January selling from a margin and merchandising perspective
  • Getting creative and innovative with promotions
  • From outlets to limited time sales, leveraging email to reach today's deal-driven shoppers
  • A process roadmap for rolling out an effective promotions strategy

Webinar attendees will learn the tools, tactics, timing and processes for rolling out effective promotions. The right promotions can successfully liquidate, introduce current assortments, and still yield strong bottom-line results. The wrong ones can waste time and take up precious online and email real estate.

To register for the Webinar, go to:

About Lauren Freedman:
Lauren Freedman is President of the e-tailing group, a company which she founded in 1994. In 1994, she leveraged her 15 year retail and catalog career and passion for merchandising to found the E-tailing group, Inc. The firm's mission was, and continues to be, providing strategic and eCommerce solutions to online merchants as well as businesses targeting that market. An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys "R" Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson. As a veteran and visionary within both the Retailing and the Internet industries, Freedman is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It's Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. For more information about the e-tailing group, visit, call 773-975-7280 or email

About Scott Todaro:
As Senior Director of Product Strategy, Scott Todaro manages Demandware's product strategy group including product management and marketing, technology partnerships, and industry expertise, rounding out the Demandware eCommerce Platform and positioning the offering for entry into new markets. Scott brings 15 years of retail, eCommerce, and technology marketing management experience to Demandware from his time with Sports Loyalty Systems, ATG, Meridian Technology Marketing, and the Sherwin Williams Company (Retail Division).

About Demandware, Inc.:
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888-553-9216 or email info(at)


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