Welcoming a New Addition to the Winegar's Family: MyBaby.com Supermarket Introduces A Playground for Parents

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Life for new parents just got a little easier, and customer communication just improved at Winegar's supermarket. The Utah based chain launched its new web site http://www.winegars.com in October, including thousands of recipes, a monthly "Fresh Ideas" circular, weekly ads and specials were added. In addition, Winegar's has just added Winegars.MyBaby.com to their online family as of December 3, 2007.

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Winegars.MyBaby.com gives parents the power and support they're looking for. Plus, it's full of awfully cute pictures.

Life for new parents just got a little easier, and customer communication just improved at Winegar's supermarket. The Utah based chain launched its new web site http://www.winegars.com in October, including thousands of recipes, a monthly "Fresh Ideas" circular, weekly ads and specials were added. In addition, Winegar's has just added Winegars.MyBaby.com to their online family as of December 3, 2007.

MyBaby is a grocery social networking site provided by MyWebGrocer, located in Colchester, Vermont. Winegars.MyBaby.com differs from other parenting social networking sites by aggregating a full range of information and networking possibilities. Parents can take advantage of blogging, recipes, personalized homepages, advice and more. Winegar's also provides their customers with online specials just for parents.

"We are excited to offer this new feature to our valued customers. Winegar's is well aware of the importance children are to our shoppers," says Don Mathews, President of Winegar's. "This is another way for our company to support local families and hopefully make their lives a little easier."

"We're really excited about Winegars.MyBaby.com because, as anyone who's been a parent knows, information and advice are critical, especially when you have a baby," said Rebecca Roose, Marketing and Account Manager for MyWebLink a division of MyWebGrocer. "Winegars.MyBaby.com gives parents the power and support they're looking for. Plus, it's full of awfully cute pictures."

According to Rich Tarrant, CEO of MyWebGrocer, "MyBaby is a great tool for our retail partners to offer a value ad to their customers. This site allows young mothers, a very important demographic for supermarkets, to connect and share information. In today's world, people connect through the internet and MyBaby provides a medium for that connection that also brings value to the retail brand."

For more information about Winegar's social networking site, please go to Winegars.mybaby.com or contact Jason Sokol, Associated Food Stores Marketing Specialist (phone: 801-978-8564, email: jwsokol @ afstores.com).

About Winegar's:
Winegar's has been in the Utah grocery industry since 1917. A member of Associated Food Stores, Winegar's serves customers throughout Bountiful, Roy and Clearfield, Utah.

About MyWebGrocer:
MyWebGrocer has been helping grocery retailers find profit in the online shopping world since 1999. Based in Colchester, Vermont, MyWebGrocer is the industry leader in providing web services solutions to 80 grocery chains. "We Make Online Shopping Work". For more information please visit http://www.mywebgrocer.com.

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