You have to be able to articulate, 'what's in it for my customer.' You just got to find your niche, and market to that niche.
North Canton, OH (PRWEB) December 4, 2007
Small Business Guru, a small business coaching firm has released its interview with Michael Feuer, founder of OfficeMax. The interview can be downloaded for free at http://www.small-business-guru.com .
In the interview, Mr. Feuer tells the story of how we acquired his initial rounds of funding. He also shares how he had prepared himself and the company for the explosive growth that followed.
Among the insights provided by Mr. Feuer, "Most people take the things they like to do, the things they do best and they make that first. What I tried to do was take the most difficult things that had to be done and put those on my plate first."
When discussing his ability to grow the business so rapidly, Mr. Feuer said, "You have to be able to articulate, 'what's in it for my customer.' You just got to find your niche, and market to that niche."
The interview is available as part Small Business Guru's new podcast which will feature interviews with successful entrepreneurs conducted by Small Business Guru founder, Andrew Brown. The weekly podcast is available through iTunes, RSS or by subscribing to the free newsletter available at http:///http://www.small-business-guru.com
Small Business Guru was founded in 2006 by veteran entrepreneur Andrew Brown. Andrew has 19 years of experience leading entrepreneurial organizations.
Andrew Brown is author of '10 Mistakes Small Business Owners Make And How To Avoid Them'. This free 26-page report is targeted to entrepreneurs and small business owners.
Through Small Business Guru, Andrew also offers small business help, coaching, and practical advice through his weekly e-newsletter and podcast.