brand.LIVE Unites Against AIDS with UNICEF Concert

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brand.LIVE, a major event production and marketing agency was selected by UNICEF to do the exclusive talent and critical backstage coordination for the recent Unite Against AIDS Concert. brand.LIVE directed highlights of the music concert such as, rare artist collaborations between Sarah McLachlan and Avril Lavigne, plus power-vocaled duo between McLachlan and John Mayer. Over 8,000 fans turned out for the music event hosted by Canadian Idol's Ben Mulroney, and featured guests Corneille, Marie-Mai, Angelique Kidjo, Nikki Yanofsky and John Mayer.

brand.LIVE, a major event production and marketing agency, proudly announces their alliance with UNICEF to raise awareness towards the fight against AIDS. They were selected by UNICEF to do the exclusive talent and critical backstage coordination for the Unite Against AIDS Concert. As a key partner, brand.LIVE was responsible for stage, technical, and show direction of the entire event.

On November 28, Canadian icons, Avril Lavigne and Sarah McLachlan performed a fundraising concert in support of UNICEF and the Unite for Children, Unite Against AIDS campaign at the Bell Centre in Montreal. More than 8,000 fans turned out for the music event hosted by Canadian Idol's Ben Mulroney, and also featured special guests Corneille, Marie-Mai, Angelique Kidjo, Nikki Yanofsky and John Mayer.

brand.LIVE's execution was essential to this event's success - as the sheer number of artists performing demanded backstage magic to ensure seamless transition from band to band. "We pride ourselves on consistently providing value added solutions to our clients," said Paul Runnals, Senior Producer of brand.LIVE. "For UNICEF's concert we opted for a revolving turntable stage, where while one artist is performing on the front side the other is being setup with absolute, decisive timing."

This turn-key production was how brand.LIVE directed some of the best highlights of the concert such as, rare artist collaborations between Sarah McLachlan and Avril Lavigne, plus another power-vocaled duo between McLachlan and John Mayer.

"It's so rewarding to see your contribution in action engaging the youth market, but also raising awareness and funding for global issues like AIDS. Our team gets to do their jobs and at the same time change the lives of children worldwide," added Catherine Runnals, Senior Producer of brand.LIVE. "brand.LIVE has often been privileged to create and produce major events that make a difference."

Subsequent concerts are expected to take place every year in different Canadian cities, this suits well to brand.LIVE's continued commitment toward combining the creativity and talent of industry professionals with the power of technology.

About brand.LIVE:
http://www.brandlivegroup.com:
Brand.Live is the alliance of veteran concert producers, Paul and Catherine Runnals, and branding specialist, Greg Albrecht. Brand LIVE produces high-end corporate and private events, music festivals, and televised concert events. Their impressive history speaks to the likes of Lilith Fair, 2005 Grey Cup "Party on the Pacific," MTV Video music awards, The World Electronic Music Festival, Televised Pacific Tsunami benefits (Calgary and Vancouver), the "Concert for Toronto" SARS benefit, and Executive Producers of the Steve Nash Charity Classic. Past and present clients include Prince, INXS, Sarah McLachlan, Avril Lavigne, Barenaked Ladies, Tragically Hip, Nelly Furtado, Dido, Xbox, Smirnoff, and General Motors.

About Mediatonic PR:
http://www.mediatonicpr.com
Mediatonic PR is a Vancouver-based boutique public relations and events agency specializing in culture, life + style communications. Cleverly mixed, never shaken our results are a tonic fusion creating buzz, building brands, and optimizing results. Mediatonic PR is comprised of media savvy storytellers and strategic visionaries for such clients as: Tiësto: Elements of Life (GM Place), Kanye West (GM Place), Christian Audigier Group/ Ed Hardy, Flashman Studios, and theitlists.com.

For Media Enquiries, contact:
Shelley Mantei
Mediatonic PR
1.604.736.8646

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Shelley Mantei
Mediatonic PR
+01-604-736-8646
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