African American Ad Network Grows, Selects ZEDO for Ad Serving

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African American online advertising services company continues to grow. Strengthens leadership position in their category, a longstanding advertising network focused on connecting advertisers with various multicultural audiences via the internet, today announced that it has chosen ZEDO to handle its ad serving. Under the agreement, ZEDO will serve as the primary backbone for all of the company's display and rich media ad serving.

Founded Well Ahead Of The Niche Network Rush....
Founded in 1997, experienced slow but steady growth over its 10 year history working with only a handful of partners and advertisers in its early years. "Basically, we didn't need to advertise that we existed or even had to go out and drum up business…it came to us," says co-founder Carmen Wilder in connection with the early first mover advantage the company has as a niche network serving the African American space. "In an environment where only a few high mass options existed for reaching African Americans online, agencies wanted different alternatives. That's where we came in…with fresh ideas, unique targeting, and a deep amount of coverage that no other single publisher could match in this space. We weren't interested in immediate scale in our early years because it wasn't time… we're moving things into high gear." Today the company boasts a growing network of over 200 websites specifically targeting the African American/Urban space and ranks as a top reach vehicle in comparison to other companies that vie for the same audience according to data from Comscore Media Metrix. The company has worked with advertisers from many sectors including automotive, pharmaceuticals, finance/banking, entertainment, and much more.

About their new ad serving partner, Wilder comments that, "moving to ZEDO was a logical next step in our evolution…we're looking forward to a great relationship".    The company used a self-hosted solution for the last several years.

About AdGroups
Founded in 1997 (as the Black Web Network), is a multicultural ad network dedicated to reaching niche markets online. The company's current network is comprised of 200+ websites all focusing on reaching either African American or Urban Latino audiences.


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Reginald Mars
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