Mortar Brings in Vikki Garrod as Head of Brand Strategy
San Francisco's Mortar deepens its talent pool, as the integrated communications agency brings Vikki Garrod on as head of brand strategy. Vikki comes to Mortar after a stint as senior vice president and managing director of JWT San Francisco.
San Francisco, Calif. (PRWEB) December 6, 2007 -- San Francisco's Mortar deepens its talent pool, as the integrated communications agency brings Vikki Garrod on as head of brand strategy. Vikki comes to Mortar after a stint as senior vice president and managing director of JWT San Francisco.
"Vikki knows brands," said Mortar Co-founder Mark Williams. "Plus she has her own drinks cart. It was a slam dunk."
Vikki has more than 18 years of advertising and brand development experience in the U.S. and internationally, much of it in her home country of Australia. She's worked at several high-profile agencies including McCann-Erickson, Euro RSCG, Grey, Goldberg Moser O'Neill and Tonic 360.
A proven team leader, she prides herself on her eclectic approach to problem solving. Her diverse industry experience includes technology (B2B and B2C); consumer electronics; financial services; energy and utilities; travel wine and spirits; consumer packaged goods; fast food; and cable and broadcasting. Vikki's roster of clients has included top international brands such as Burger King, Coca-Cola, ChevronTexaco, Dell Computer, Providian Financial, Sun Microsystems, Symantec and Texas Instruments' DLP brand.
When she's not in the office, Vikki enjoys world travel, photography, mastering the Wii and watching films of the 1970s.
About Mortar
Mortar is a San Francisco-based brand communications agency dedicated to helping organizations make emotional connections with today's shell-shocked consumers. Mortar's unorthodox approach typically combines street-level research, integrated strategy, online and offline advertising, public relations and immersive tactics that defy boundaries and amplify budgets. Details at: http://www.mortaragency.com
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